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Model Is Designed for Rough Terrain and Promises to Serve the Agro Market with Robustness and Efficiency
Bee, a company from Rio de Janeiro that has been investing in electric micromobility since 2019, is expanding its portfolio with the launch of the MiniTrail, an electric motorcycle designed to tackle rough terrain. This new model joins the self-propelled S1, U1, and Type 2, which have a speed limit of 32 km/h, according to Article 2, II, ‘d’ of Contran Resolution No. 996/2023. These models do not require registration or driver’s license, making access to electric mobility easier for a broader audience.
The MiniTrail, with a promotional price of R$ 14,990 and a bonus of R$ 2,000 for upfront payment, is one of Bee’s bets to achieve a growth of 30% in 2025, aiming for a gross revenue of R$ 50 million. Available in Ninja Black and Dune Beige, this electric motorcycle is ideal for the agro market, providing the necessary practicality for use in rural areas. The model also stands out for its modern design, appealing to both functionality and aesthetic-conscious consumers.
With a length of 1.72 meters, a wheelbase of 1.19 meters, and weighing 55.2 kilograms (including a battery of 7.2 kilograms), the MiniTrail is equipped with a Keeway motor of one thousand watts and has a range of up to 55 kilometers. The model has the capacity to carry up to 180 kilograms and features a dual rear shock system, ensuring comfort and robustness on uneven terrain. This combination of features makes the MiniTrail a versatile option for farmers and rural workers who often face difficult road conditions.
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The Importance of the Partnership with Keeway
Bee’s partnership with Keeway, a Chinese manufacturer controlled by automotive giant Geely, is crucial for the development of the MiniTrail. Keeway, which previously had a factory in Brazil, returns to the country responsible for the chassis, mechanical system, and motor, reaffirming its commitment to innovation and quality. This collaboration allows Bee to offer products with advanced technology and reliability, essential for success in a competitive market.
Keeway’s presence in Brazil also represents an opportunity for Bee to benefit from an already established distribution network and expertise in the automotive sector. The Chinese company is known for its ability to produce quality vehicles at affordable prices, which aligns with Bee’s mission to democratize electric mobility.
Expansion Strategies and Customer Service
Currently, Bee operates with six stores in Rio de Janeiro and two in São Paulo, as well as a unit in Lisbon. The company’s strategy includes opening new stores in the interior of Brazil, especially in regions such as the interior of São Paulo and the Midwest, where the demand for electric motorcycles is growing. Omar emphasizes the importance of understanding local market behavior before defining the location of new physical stores.
Additionally, Bee is already delivering its products throughout Brazil through online purchases, ensuring that micromobility reaches a broader audience. The CEO of Bee believes that digitalizing sales and having a physical presence in strategic locations will allow the company to meet its customers’ needs more effectively.
The company is also investing in marketing campaigns to raise awareness about electric mobility and its benefits, such as reducing carbon emissions and saving on fuel costs. These initiatives aim to educate the public about the advantages of electric vehicles, especially in a country facing challenges related to pollution and traffic.
Challenges and Opportunities in the Electric Vehicle Market
With the growing demand for electric vehicles in Brazil, Bee positions itself as a viable option for consumers seeking sustainable alternatives. However, the company also faces challenges such as competition from other brands and the need for adequate charging infrastructure.
The Brazilian government has promoted policies to encourage the adoption of electric vehicles, offering tax incentives and subsidies. Such measures could facilitate Bee’s expansion in the market, making electric motorcycles more accessible to the general public. Moreover, awareness of environmental issues is growing, leading more people to consider purchasing sustainable products.
The arrival of the MiniTrail represents not only a new mobility option for consumers but also a significant step for Bee in consolidating its presence in the market. The company is not only expanding its product line but also contributing to the transformation of urban mobility in Brazil, aligning itself with global trends in sustainability and innovation.
With this new initiative, Bee positions itself as an emerging force in the electric vehicle market, aiming not only to expand its presence but also to contribute to the popularization of electric mobility in Brazil. The company’s vision is to transform the mobility landscape, making it more accessible and sustainable for everyone.
SOURCE: GAZETAS
Infelizmente este este tipo de veículo não tem regulamentação específica quanto ao seu uso nas via e em caso de acidente não há punição para os condutores.compreendo que qualquer veículo motorizado é uma arma engatilhada no trânsito.
É muito cara com esse valor compra motos muito mais baratas e confiáveis por aqui sem falar em peças pra substituição.
Eu não tenho coragem de arriscar, é muito cedo.
Achei show, mas o preço está fora da realidade. No máximo uns 5 mil seria justo.
Concordo plenamente. O preço está alto se comparado às motocicletas comuns.
Verdade, aqui em Minas Gerais, com $14.990,00 dá para tirar CNH A, comprar uma moto e ainda guardar uma grana para gasolina!