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The model is designed for rough terrain and promises to serve the agricultural market with robustness and efficiency
A Bee, a Rio de Janeiro company that since 2019 invest in electric micro mobility, is expanding its portfolio with the launch of MiniTrail, One motorcycle electrical designed to tackle rough terrain. This new model joins the self-propelled S1, U1 and Type 2, which have speed limited to 32 km/h, according to article 2, II, 'd' of the Contran Resolution No. 996/2023. These models do not require registration nem CNH, facilitating access to electric mobility for a wider audience.
A MiniTrail, with a promotional price of R$14.990 and a bonus of R $ 2 thousand for cash payment, is one of Bee's bets to achieve growth of 30% em 2025, aiming for a gross revenue of R $ million 50. Available in colors Black Ninja e Beige Dune, this electric motorcycle is ideal for the agricultural market, bringing the necessary practicality for use in rural areas. The model also stands out for its modern design, which attracts both consumers concerned with functionality and aesthetics.
With a length of 1,72 meters, wheelbase of 1,19 meters, and weighing 55,2 kilos (including a battery of 7,2 kilos), The MiniTrail is equipped with an engine Keeway de thousand watts and has autonomy of up to 55 km. The model has the capacity to transport up to 180 kilos and features a dual rear shock absorber system, ensuring comfort and robustness on uneven terrain. This combination of features makes the MiniTrail a versatile option for farmers and rural workers, who often face difficult road conditions.
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The importance of the partnership with Keeway
Bee's partnership with Keeway, a Chinese automaker controlled by the automotive giant Geely, is fundamental to the development of MiniTrail. Keeway, which previously had a factory in Brazil, returns to the country with responsibility for the chassis, mechanical assembly and engine, reaffirming its commitment to innovation and quality. This collaboration allows Bee to offer products with advanced technology and reliability, essential for success in a competitive market.
Keeway’s presence in Brazil also represents an opportunity for Bee to benefit from an already established distribution network and expertise in the automotive sector. The Chinese company is known for its ability to produce quality vehicles at affordable prices, which aligns with Bee’s mission to democratize electric mobility.
Expansion and customer service strategies
Bee currently operates with six stores No. Rio de Janeiro e two em São Paulo, in addition to a unit in Lisbon. The company's strategy includes opening new stores in the interior of Brazil, especially in regions such as the interior of São Paulo and Midwest, where the demand for electric motorcycles is growing. Omar emphasizes the importance of understanding the behavior of the local market before defining the location of new physical stores.
Furthermore, Bee already delivers its products throughout Brazil through online purchases, ensuring that micro mobility reaches a wider audience. Bee's CEO believes that digitalizing sales and having a physical presence in strategic locations will allow the company to more effectively meet the needs of its customers.
The company is also investing in marketing campaigns to promote awareness about the electric mobility and its benefits, such as reducing carbon emissions and saving on fuel costs. Such initiatives aim to educate the population about the advantages of electric vehicles, especially in a country facing challenges related to pollution and traffic.
Challenges and opportunities in the electric vehicle market
With the growing demand for electric vehicles In Brazil, Bee positions itself as a viable option for consumers seeking sustainable alternatives. However, the company also faces challenges, such as competition from other brands and the need for adequate infrastructure for recharging batteries.
The Brazilian government has been promoting policies to encourage the adoption of electric vehicles, offering tax incentives and subsidies. Such measures could facilitate Bee's expansion in the market, making electric motorcycles more accessible to the general public. In addition, awareness of environmental issues is growing, causing more and more people to consider purchasing sustainable products.
The arrival of MiniTrail represents not only a new mobility option for consumers, but also a significant step for Bee in consolidating its presence in the market. The company is not only expanding its product line, but also contributing to the transformation of urban mobility in Brazil, aligning itself with global trends in sustainability and innovation.
With this new initiative, Bee positions itself as an emerging force in the electric vehicles, seeking not only to expand its presence, but also to contribute to the popularization of electric mobility in Brazil. The company's vision is to transform the mobility landscape, making it more accessible and sustainable for everyone.
SOURCE: GAZETTES
I thought it was great, but the price is unrealistic. A maximum of 5 thousand would be fair.
I completely agree. The price is high compared to regular motorcycles.
True, here in Minas Gerais, with $14.990,00 you can get a driver's license A, buy a motorcycle and still save some money for gas!
Unfortunately, this type of vehicle does not have specific regulations regarding its use on the roads and in the event of an accident there is no punishment for drivers. I understand that any motorized vehicle is a weapon in traffic.
It's very expensive, with that price you can buy much cheaper and more reliable motorcycles here, not to mention replacement parts.
I don't have the courage to risk it, it's too early.