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Andressa Urach Announced The Closure Of Super Urach In Rio Grande Do Sul And Confirmed Stock Liquidation And Sale Of Equipment, As Well As Personal Assets. The Influencer Also Revealed Definitive Move To São Paulo.
The influencer Andressa Urach announced the closure of operations for Super Urach, her supermarket store in Rio Grande do Sul, and informed that she will hold a stock liquidation accompanied by the sale of equipment.
This decision was communicated via social media, where she explained that she intends to clear out the remaining products and transfer the infrastructure of the commercial location to third parties. According to Urach, the strategy involves putting nearly all items up for sale “at cost price.”
In addition to the turnover of goods, the entrepreneur highlighted that furniture and machines will also be negotiated.
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In her posts, she detailed part of what she intends to make available and indicated that it is an opportunity for those looking to set up or expand businesses in the food retail sector.
Announcement On Social Media
The announcement was made through the official profiles of the influencer.
In videos and stories, Urach stated that, in addition to shelf products, she will make the market’s structure available to interested parties.
“I Am Also Selling The Cash Registers, Shelves, Freezers, All The Machinery,” she said.
She also indicated that these items were used in the operation of Super Urach and are still suitable for integration into the routine of another establishment.
Along the same lines, the influencer emphasized that the immediate focus is to close the activity of the unit in the state, liquidating goods and equipment.
No public deadlines for the end of the sale, nor specific payment or pickup modalities were informed.
These points should be consulted directly through her official channels.
Closure In Rio Grande Do Sul
According to the owner, Super Urach will cease operations in the Gaucho locality.
The closure marks the end of the influencer’s supermarket project in that region, prioritizing an organized exit: first, the sale of stock; then, the transfer of structure and physical assets to third parties.
The declared goal is to expedite the demobilization of the business, reduce costs, and avoid losses due to equipment depreciation.
Although the store is closing, Urach maintained communication directed at consumers and entrepreneurs.
For customers, the central message is the offering of discounted products.
For those working in the segment, the appeal lies in the transfer of expensive items necessary for setting up a market, such as counters, checkout systems, and refrigeration.
Sale Of Personal Assets
Alongside the supermarket liquidation, the influencer stated that she is disposing of personal assets in Rio Grande do Sul.
Among the mentioned assets, she cited the sale of eight properties and all her horses.
The measure, she reported, is part of a plan for a definitive move to São Paulo.
The centralization of activities in another state, as she stated, motivated the decision to reduce her property portfolio and simplify expenses.
This phase occurs in parallel with the closure of the market operation, but has a distinct nature.
These are private sales, handled on a case-by-case basis, and should not be confused with the sale of stock and equipment from Super Urach.
Even so, the mention of personal assets reinforces the scope of the asset reorganization movement disclosed by Urach.
Fried Chicken Business Remains
Despite leaving the food retail sector in the supermarket format in the South, the influencer reported that she continues with an operation in the out-of-home food area.
A fried chicken establishment with a location in Santos, on the coast of São Paulo, remains active.
The maintenance of this business indicates that, even with the shift in geographical and business focus, Urach remains in the food service sector, albeit in a different model and location.
In this context, the decision to concentrate activities in São Paulo aligns with the disinvestment in the Gaucho market.
The continuity of the fried chicken store, in turn, indicates that the closure of Super Urach does not represent a complete exit from the food sector, but rather a reconfiguration of the portfolio.
What Will Be Sold In The Liquidation
According to the information released, nearly the entire inventory of the supermarket will be put up for sale.
This includes everything from daily consumables to equipment used in retail operations.
The list includes display structures, refrigeration systems, furniture, and service points.
The phrase highlighted by Urach — “I Am Also Selling The Cash Registers, Shelves, Freezers, All The Machinery” — summarizes the scope of the process.
The owner also stated that the products will be “at cost price.”
In liquidations of this type, it is common for price formation to seek to accelerate stock clearance, with progressive discounts and a priority for cash payments.
However, these specific conditions were not publicly detailed by her. Interested parties should follow new posts to verify criteria, deadlines, and availability.
How To Follow The Liquidation
The influencer’s channels on social media concentrate updates about the sale.
It was through these channels that she announced the closure of the unit, described the pricing policy for the products, and listed examples of equipment that will be transferred.
So far, there is no information about deadlines, hours dedicated exclusively to liquidation, or differentiated policies for retailers.
Meanwhile, potential buyers of equipment typically evaluate items such as condition, remaining warranty, and technical compatibility with other devices.
In the case of shelves and checkouts, checking dimensions and installation standards is also relevant for integration in different environments.
Definitive Move To São Paulo
Urach attributed the changes to her definitive move to São Paulo, which explains the sale of assets in Rio Grande do Sul and the concentration of efforts in São Paulo territory.
The asset and business reorganization typically involves steps that range from stock liquidation to formalizing transfers and closing local registrations.
However, operational details and deadlines were not disclosed in the announcements.
In summary, what is confirmed by the entrepreneur is the closure of Super Urach in Rio Grande do Sul, the conduct of a liquidation of goods at reduced prices, the sale of commercial point equipment, the disposal of personal assets in the state, and the maintenance of a fried chicken business in Santos.
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