With Innovative Design and Hybrid Technology, the New Volkswagen Tarok Promises to Revolutionize the Brazilian Market
Volkswagen has finally confirmed the launch of the new compact Volkswagen Tarok pickup in Brazil, a direct competitor to the Fiat Toro and Chevrolet Montana. This announcement is part of a more than R$ 7 billion investment that the German automaker will allocate to Brazil by 2028. With several leaked details recently, the model promises to shake up the Brazilian market.
Design and Platform
The Volkswagen Tarok will retain the name of the concept car presented at the São Paulo International Motor Show in 2018. Unlike the initial concept that used the original MQB platform, the production version will be based on the MQB 0 platform, the same one used for the compact SUV T-Cross. This change aims to reduce production costs, making the pickup more affordable for consumers.
The new pickup will be produced at the factory in São José dos Pinhais, Paraná, and not in Argentina as initially suggested. This decision reinforces Volkswagen’s strategy to invest in local production, strengthening its presence in the Brazilian market.
-
A French brand placed a car on four huge red balloons to prove that its suspension made the vehicle “float,” and the surreal scene became one of the most iconic and unusual images in automotive history.
-
Jeep Avenger begins production in Brazil, debuting as the brand’s new entry-level SUV and inaugurating an unprecedented phase by becoming the first national Jeep manufactured outside of Goiana, as part of a R$ 3 billion plan.
-
Costing R$ 12,490, the new Shineray Urban Lite 150 “cheap one” arrives in Brazil with a CVT transmission, digital dashboard, and LED lights, making it more affordable than the Biz and targeting those who want to abandon the bus.
-
Ducati brings to Brazil the Superleggera V4 Centenario: 228 hp that become 247 with a track kit, carbon fiber and carbon-ceramic brakes, estimated price between R$ 1.5 and 2 million, deliveries only in 2027.
Style and Functionality
In terms of design, the Tarok will feature a design very similar to that of the concept car, including a Full LED headlight set at the front and rear, 18-inch wheels, and innovative modularity in the bed, which can extend into the cabin, increasing the space for carrying larger loads.
Technology and Features
The Tarok will be equipped with various modern technologies, including:
Premium sound system by Beats
- Keyless entry
- Configurable 10-inch digital dashboard
- Wireless phone charging
- Digital climate control with touch controls
- 10-inch VW Play multimedia system with wireless connectivity for Apple CarPlay and Android Auto
In terms of safety, the pickup will include:
- Adaptive Cruise Control (ACC)
- Collision Alert
- Lane Reader
- Blind Spot Alert
- Autonomous Emergency Braking
- Lane Assist
- Automatic High-Intensity Headlights
Hybrid Engine of the Volkswagen Tarok
One of the major innovations of the Volkswagen Tarok is its hybrid engine. The Tarok will be equipped with a 1.5 Turbo four-cylinder engine, known as Evo 2, which offers greater efficiency and fuel economy. This engine will be flex and can run on ethanol, in addition to having a more durable timing chain.
The Tarok will have several hybrid configurations, including mild hybrid versions with a 48V battery and plug-in hybrid options that can generate up to 245 horsepower combined. This diversification will allow Volkswagen to offer the pickup in different price ranges, from more affordable combustion and mild hybrid versions starting at R$ 160,000, to more powerful plug-in hybrid versions that can reach R$ 220,000.
Impact on the Brazilian Market
With production confirmed and a launch forecast for 2025, the Volkswagen Tarok promises to be one of the most innovative and efficient pickups in the Brazilian market. Its flex hybrid setup, combined with a modern design and a wide range of technologies, is expected to place it in a prominent position, offering a sophisticated and technological alternative to current pickups.

Julgo eu, que a indústria automobilística, hoje refém dos governos e suas péssimas políticas fiscais canibalisticas , em cima de produtos simbolicamente DITOS DE CONSUMO, mas no Brasil, nunca foram , são ou serão, e sim símbolos de Época. E principalmente ICONES de gerações
Parabéns
Mais acessíveis..? Partindo de R$ 160.000? Pra quem? Faz-me rir. Esse o motivo da marca Xing-Ling está nadando de braçada por aqui.