Check Out How BMW’s New Concept Car Is Shaping Up: Electrification, Digitalization, and Circular Economy Mark a New Era for the Automaker

Written by Bruno Teles

Published on 17/09/2023 at 03:00

Updated on 16/09/2023 at 22:00

Novo carro da BMW futurista (Imagem / Reprodução BMW GROUP)

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The BMW Vision Neue Klasse Challenges the Limits of Technology and Sustainability, Pointing to a Future of Electric, Digital, and 100% Recyclable Mobility

The BMW Group is unveiling a glimpse into the brand’s future with its latest vehicle vision, the BMW Vision Neue Klasse. Designed to be electric, digital, and 100% recyclable, this concept car highlights the importance of sustainability and digitalization for the German automaker.

The Vision of the Neue Klasse

According to Oliver Zipse, Chairman of the Board of Management of BMW AG, the BMW Vision Neue Klasse will be “a milestone in innovation in core areas such as electrification, digitalization, and circular economy.” It is expected that this car will be on the road by 2025, giving a taste of the mobility of the next decade. Watch the video that was released on the BMW Group’s LinkedIn.

Adrian van Hooydonk, Head of Design at the BMW Group, emphasized the progressive nature of the design, stating that it is “so advanced that it feels like we jumped a generation of models.” The design is sleek yet simple, showcasing iconic BMW features such as the kidney-shaped grille and dual headlights.

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Digitalized Interface and Human-Centric Control

The car’s interior continues the principles of BMW iDrive, minimizing analog controls and emphasizing human-car interaction through BMW Panoramic Vision. This technology allows for the projection of information across the windshield, enhancing the user experience.

BMW's Futuristic New Car (Image / Reproduction BMW GROUP) — BMW’s Futuristic New Car (Image / Reproduction BMW GROUP)

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States Frank Weber, a member of the Board of Management of BMW AG responsible for development.

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