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The BMW Vision Neue Klasse Challenges the Limits of Technology and Sustainability, Pointing to a Future of Electric, Digital, and 100% Recyclable Mobility
The BMW Group is unveiling a glimpse into the brand’s future with its latest vehicle vision, the BMW Vision Neue Klasse. Designed to be electric, digital, and 100% recyclable, this concept car highlights the importance of sustainability and digitalization for the German automaker.
The Vision of the Neue Klasse
According to Oliver Zipse, Chairman of the Board of Management of BMW AG, the BMW Vision Neue Klasse will be “a milestone in innovation in core areas such as electrification, digitalization, and circular economy.” It is expected that this car will be on the road by 2025, giving a taste of the mobility of the next decade. Watch the video that was released on the BMW Group’s LinkedIn.
Adrian van Hooydonk, Head of Design at the BMW Group, emphasized the progressive nature of the design, stating that it is “so advanced that it feels like we jumped a generation of models.” The design is sleek yet simple, showcasing iconic BMW features such as the kidney-shaped grille and dual headlights.
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Digitalized Interface and Human-Centric Control
The car’s interior continues the principles of BMW iDrive, minimizing analog controls and emphasizing human-car interaction through BMW Panoramic Vision. This technology allows for the projection of information across the windshield, enhancing the user experience.
Focus on Sustainability
The vehicle will be built with 100% recyclable materials and will play a significant role in reducing CO2 emissions, thanks to the use of secondary materials and the elimination of fossil fuels in the manufacturing process.
It represents a major technological leap that will elevate EfficientDynamics to new heights.
States Frank Weber, a member of the Board of Management of BMW AG responsible for development.
