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Know Which Used Cars Lose Value the Most in the First Year in the Brazilian Market and Understand the Reasons Behind This Acute Depreciation.
Get to know the used cars that lose value quickly in the country. We analyzed the factors contributing to this decline and present a ranking based on recent market data, helping you make a more informed choice.
The depreciation of a car is a significant cost. In the first year of use, this loss can be especially high. Understanding this financial phenomenon is crucial for the Brazilian consumer before making a purchase decision.
Why Do Some Cars Lose So Much Value? Key Factors of Initial Depreciation
The loss of value of a vehicle, especially in the first year, is influenced by various factors. The balance between supply and demand in the used car market is one of them. If many cars of a specific model hit the used market, prices tend to fall. Launches of new generations or visual updates make previous versions less desirable, accelerating their depreciation.
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The reputation of the brand and model also plays a role. Cars with a history of reliability and low maintenance costs tend to lose value more slowly. On the other hand, models with expensive parts, complex maintenance, or high fuel consumption tend to depreciate more. The cost of insurance and the eventual discontinuation of the model are also important factors that pressure resale value downwards. Recently, the rapid technological evolution, especially in electric vehicles, has accelerated the obsolescence of some models.
Ranking: The 10 Used Cars That Depreciate the Most in the First Year in Brazil
Based on market data compiled by consultancies such as Mobiauto and Kelley Blue Book (KBB), covering periods between 2022 and projections for 2025, we list the models that showed the highest depreciation rates in the first year. It is important to note that percentages may vary according to the source and the exact period of analysis.
- Renault Kwid E-Tech: -38% (Source: Mobiauto, period Mar 2024 – Mar 2025)
- Hyundai HB20: -25.62% (Source: Mobiauto, data from 2024)
- VW Voyage: -22.80% (Source: KBB, data from 2022)
- Volkswagen Polo: -20.95% (Source: Mobiauto, data from 2024)
- Hyundai Creta: -19.10% (Source: Mobiauto, data from 2024)
- BMW iX1: -14.72% (Source: Mobiauto, period Mar 2024 – Mar 2025)
- Honda ZR-V: -14.69% (Source: Mobiauto, period Mar 2024 – Mar 2025)
- Chevrolet Tracker: -14.69% (Source: Mobiauto, data from 2024)
- Fiat Mobi: -13.94% (Source: Mobiauto, data from 2024)
- VW Gol: -13.74% (Source: KBB, data from 2022)
The presence of popular models and even premium segments in this list shows that no car is immune to depreciation.
Understanding the High Depreciation of Some Models
Some used cars that lose value the most have specific reasons for this acute depreciation. The Renault Kwid E-Tech, for example, has been heavily impacted by the arrival of more competitively priced and technologically advanced Chinese electric models.
The Hyundai HB20, despite being a best-seller, has its depreciation influenced by the strategy of direct sales to rental companies, which increases the supply of used cars in the market. In the case of the Volkswagen Polo, the pricing position in the new car market and strong competition in the compact hatchback segment may contribute to the loss of value. The Hyundai Creta, a popular compact SUV, faces an extremely competitive segment where the product life cycle is short and pressure for new features is high. Other high-volume models, such as Chevrolet Tracker and Fiat Mobi, also appear on the list, indicating that popularity does not always guarantee low depreciation.
Tips for Consumers on Buying and Selling
To avoid significant losses with used cars that lose value the most, consumers can adopt some strategies. Before buying a new car, research its depreciation history. Consider the total cost of ownership, which includes insurance, maintenance, and fuel, not just the initial price.
Keeping the vehicle well-maintained, with all scheduled services up to date, helps preserve its resale value. Be cautious with new launches and very new technologies, as they tend to depreciate more rapidly at the beginning. Negotiating a good discount on the purchase of a new car can also alleviate future losses. A valuable tip is to consider buying a used car that is one or two years old, as most of the initial depreciation has already occurred.
Depreciation in Brazil: A Scenario in Constant Change
The Brazilian automotive market is undergoing a transformation. The increasing electrification of the fleet and the entry of new brands, especially Chinese ones with aggressive pricing strategies, are reshaping the depreciation landscape. Volatility in depreciation rates is likely to persist, especially in segments undergoing technological transitions, such as electric vehicles.
For consumers, information and careful research are the best tools. Understanding the factors that influence depreciation and analyzing the total cost of ownership can lead to more financially intelligent decisions. In the future, the ability of manufacturers to innovate and manage the perceived value of their products will be crucial for value retention in the market.
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comprei um jeep renegade zero km ano 2024, é só alegria 1.3 Turbo corrente de comando 185 cv de potência nada a reclamar
Houve um tempo que automóvel no Brasil era considerado investimento mas, a realidade agora no mundo todo é a mesma. Automóvel é CONSUMO. E fim de papo !!!