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In A Heated And Competitive Market, Volkswagen Trucks And Buses Took First Place In Sales Volume In 2024, But The Best-Selling Model On The Roads Came From One Of Its Main Competitors.
According To Consolidated Data From The National Federation Of Motor Vehicle Distribution (FENABRAVE), The Cargo Transport Sector In Brazil Experienced A Year Of Strong Expansion In 2024. In This Scenario, Volkswagen Trucks And Buses (VWCO) Consolidated Itself As The Largest Truck Manufacturer In Brazil In Total Sales Volume, Surpassing Its Direct Competitors In A Fierce Competition That Extends Across All Segments.
Despite The German Brand’s Leadership In The Overall Ranking, The Market Picture Reveals A Complex Reality. The Title Of The Individually Best-Selling Truck In The Country, For The Sixth Consecutive Year, Did Not Belong To A VWCO Model, But To The Volvo FH 540. This Fact Underlines The Strength Of Different Brands In Specific Niches And The Diversity Of National Transport Demands.
The Market Picture, 2024 Numbers That Define Leadership
The Truck Market Registered An Impressive Increase Of Approximately 17.4% In Registration Volume In 2024 Compared To The Previous Year. In This Expanding Universe, The Competition Between Brands Intensified, Resulting In Gains And Losses Of Market Share.
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Volkswagen Trucks And Buses On Top
Volkswagen Trucks And Buses Closed 2024 With 31,287 Units Registered, Securing The Top Position On The Podium. The Company’s Market Share Stood At 23.6%, Consolidating Leadership For The Second Consecutive Year.
The Success Of VWCO As The Largest Truck Manufacturer In Brazil Is Directly Linked To Its Strong Presence In A Wide Range Of Segments. Models Like The VW Delivery 11.180 Stood Out, Being The Second Best-Selling Truck In Brazil Overall And The Leader In The Light Truck Category. This Capillarity, With Competitive Products Ranging From Urban Operations To Road Applications, Is A Pillar Of Its Volume Strategy.
The Performance Of Mercedes-Benz, Volvo And Scania
The Competition For Leadership Is Intense. Mercedes-Benz Remained A Dominant Force, Engaging In A Direct Battle With VWCO And Holding A Prominent Position In The Overall Market. Following Closely, Volvo Secured Third Place, Registering 23,180 Units And Achieving 19% Market Share. The Swedish Brand Demonstrates Its Strength Especially In The Heavy Segment.
One Of The Highlights Of The Year Was Scania, Which Achieved The Largest Market Share Gain Among Main Competitors, Jumping From Fifth To Fourth Place In The Overall Brand Ranking. DAF And Iveco Complete The Group Of Main Competitors, Showing The Plurality Of Options For Brazilian Transporters.
The Best-Selling Model, A Reflection Of Transport In The Country
While Volkswagen Led As A Brand, The Trophy For Most Popular Model Went To Sweden. The Volvo FH 540 Was, For The Sixth Consecutive Year, The Best-Selling Truck In Brazil, With 7,765 Units Registered In 2024.
This Heavy Truck Is A Benchmark In Technology, Safety And Performance For Long-Distance Road Transport, Being The Preferred Choice For Towing Compositions Such As Bitrens And Rodotrens. The Continued Success Of The FH 540 Is Primarily Driven By The Strength Of Agribusiness And Highlights The Market Demand For High-Power And Efficient Vehicles.
Factors Driving The Brazilian Truck Market
The Robust Growth Of The Sector In 2024 Was Largely Supported By The Performance Of The Agribusiness, Which Demands High-Capacity Vehicles For The Harvesting Of Record Crops. Furthermore, The Renewal Of Fleets And The Boost In Sectors Such As Civil Construction And Mining Also Contributed To The Increase In Registration Volume, Shaping A Positive And Competitive Scenario For Manufacturers Operating In Brazil.
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