See The Complete Ranking Of The Best-Selling Pickups In August, Including Popular Models Like Fiat Strada, Fiat Toro, Saveiro, And Toyota Hilux. Find Out Who Led Sales In The Month!
Fiat Toro Climbed To The Second Position Among The Best-Selling Pickups In Brazil In 2024, Establishing Itself As One Of The Major Models In The Market, Such As Fiat Strada, Fiat Toro, Saveiro, And Toyota Hilux. According To The Fenabrave, Fiat’s Intermediate Pickup Recorded 5,549 Registrations In August.
With This Performance, Fiat Toro Accumulates 34,400 Units Sold In The First Eight Months Of The Year, Surpassing The Volkswagen Saveiro, Which Had 5,519 Units Registered Last Month And A Total Of 34,381 Units This Year – A Tight Difference Of Just 19 Vehicles.

Dispute Between The Best-Selling Pickups In Brazil
The Dispute Among The Best-Selling Pickups, Such As Fiat Strada, Fiat Toro, Saveiro, And Toyota Hilux, Has Been Driving The Market. Fiat, For Example, Dominates The Top Positions In The Ranking, With Strada Being The Absolute Leader. In August, Strada Recorded 16,423 Registrations, Raising The Total Annual Count To 87,211 Units. The Success Of The Model Is Remarkable, As Besides Being The Best-Selling Pickup In The Country, Fiat Strada Is Also The Most Registered Vehicle In The Entire Brazilian Market In 2024.
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OMODA & JAECOO grows in Europe in 2026 with an integrated strategy of sales, innovation, local production, and technological advancement in the United Kingdom, Italy, and Spain.
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OMODA & JAECOO expands after-sales service in Brazil with competitive maintenance, a 7-year warranty, and high availability of parts for technological SUVs.
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OMODA & JAECOO appoints Alessandra Souza as executive marketing director in Brazil and accelerates brand expansion with a focus on innovation, networking, and hybrid portfolio.
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Jaecoo 7 with super hybrid SHS system exceeds 1,200 km of combined range with a 1.5 turbo engine, high-density battery, and intelligent energy management.
Meanwhile, The Toyota Hilux, Which Always Ranks Among The Public’s Favorites, Recorded 4,730 Units Sold In August, Accumulating A Total Of 31,771 Registrations This Year. The Japanese Brand’s Pickup, While Maintaining Good Performance, Fell Behind In The Race For The Top Positions And Has Now Stepped Away From The Podium Of The Three Best-Selling Pickups.
The Battle For The Second Place In The Ranking Remains Tight, Especially Between Fiat Toro And Volkswagen Saveiro, With A Minimal Difference Between The Two. While Toro Solidifies Itself With 34,400 Units Sold, Saveiro, With 34,381, Still Has A Chance To Regain The Second Position In The Coming Months. The Leadership, However, Remains Unshaken In The Hands Of Fiat Strada, Which Continues To Lead With A Considerable Advantage.
In Addition To The Top Three, Other Pickups Also Deserve Highlight In The 2024 Ranking. The Ford Ranger, For Example, Occupies The Fifth Position, With 18,231 Units Sold, Followed By The Chevrolet Montana, With 17,735 Registrations. The Chevrolet S10, Another Strong Contender In The Segment, Follows Closely Behind, With 16,449 Units Sold. In The Ranking Of The 10 Best-Selling Pickups, The Ram Rampage Also Appears, With 15,569 Registrations, The Renault Oroch With 8,275, And The Mitsubishi L200 Completes The List With 7,504 Units.

Fiat Strada, Fiat Toro, Saveiro, And Toyota Hilux Dominate The Ranking
The Performance Of The Best-Selling Pickups, Such As Fiat Strada, Fiat Toro, Saveiro, And Toyota Hilux, Demonstrates The Strength Of This Segment In The Brazilian Automotive Market. The Preference For Robust Models That Combine Comfort And Versatility Ensures That Pickups Remain A Popular Choice Among Consumers.
The Trend Is That This Dispute Will Remain Fierce Until The End Of The Year, With Manufacturers Seeking To Capture Public Preference Through New Releases And Special Financing Conditions.
1. Fiat Strada – 87,211 Units
2. Fiat Toro – 34,400 Units
3. Volkswagen Saveiro – 34,381 Units
4. Toyota Hilux – 31,771 Units
5. Ford Ranger – 18,231 Units
6. Chevrolet Montana – 17,735 Units
7. Chevrolet S10 – 16,449 Units
8. Ram Rampage – 15,569 Units
9. Renault Oroch – 8,275 Units
10. Mitsubishi L200 – 7,504 Units

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