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End of Free-to-Air TV: Streaming Platforms Like Netflix, Amazon, and Disney+ Plan Huge Investments in Brazil

Written by Valdemar Medeiros
Published on 29/10/2022 at 12:07
Plataformas de Streaming - TV aberta - Netflix - HBO - Amazon - Disney+
Foto: FIlmei/Divulgação
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Open TV Is Losing Ground Over the Years and Now, with the Mass Arrival of Companies Like Netflix, Amazon, Disney+, and HBO, It May End Up Becoming an Obsolete Technology.

The way of consuming content has dramatically changed with the arrival of Streaming Platforms like Netflix, Amazon, and Disney+, HBO revolutionizing the way content is consumed worldwide. The estimate is that, for this year, the streaming sector will generate more than R$ 1 billion. The expansion of the number of subscriber users on streaming platforms is alarming; research conducted by Hulu shows that around 70% of Brazilians have some type of streaming service subscription.

IPTV Technology Is Gaining Attention

An alternative to streaming platforms is IPTV technology, where it is possible to watch channels, movies, and series just with the internet and live broadcasting. Through platforms like Netflix, Amazon, and Disney+, and HBO, users and consumers can have access to quality content.

Internet Protocol Television (IPTV) is a method of signal transmission via networks and IP signals. This technology works basically like a streaming platform but allows access to some additional content. Some companies in this technology offer IPTV in 4K to maximize the delivery quality of movies, channels, and series.

Within IPTV, it is possible to access a variety of content that can generate wonderful leisure moments with options for movies and even live programs like TV channels, children’s channels, football broadcasts, among others.

This possibility completely eliminates the need to purchase a cable TV subscription. The IPTV system operates with on-demand content broadcasting, meaning the user chooses what to watch, when, and where. For transmission quality, the IPTV system uses its own networks for signal distribution.

Learn How Streaming Platforms Work

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TecMundoExplica: Streaming

Research indicates that more than 5 billion people worldwide have internet access; therefore, the best thing to do is to replace the cable of your antenna with a much more modern connection with more options.

Nowadays, through broadband connections, it is possible to access incredible content to enjoy during leisure moments or even download good titles to watch while waiting in line. The streaming platforms like Netflix, Amazon, and Disney+, HBO. However, according to a report by Folha de São Paulo, social inequality limits the streaming market. In classes A and B, access reaches 94%; in classes D and E, 43%. The regional differences are significant: Southeast, 76%, Northeast, 61%. The data are from Itaú Cultural and DataFollha.

To expand access, 5G will make all the difference. This is because, despite the innovations provided by streaming, in many locations, the lack of connectivity prevents the popularity of use. Of course, economic issues are also a limiting factor, but according to a study by FGV, Brazil already accounts for 2.1 digital devices per inhabitant. In other words, with better internet access, the growth potential for streaming options in the country is very large.

Technological innovation was launched allowing movies, series, and even music to be consumed from anywhere. The streaming platforms are the process of delivering video or audio content over the internet, and that users can access via computer, TV, or mobile device.

Benefits of Using Streaming Platforms

In recent years, streaming technology has received various investments and has grown significantly in the country due to the marketing strategies used by streaming companies in Brazil. In addition to marketing strategies, the improvement and increase in internet speed in Brazil have greatly contributed to such growth.

When it comes to the benefits of using this incredible technology, the first thing that comes to mind is access to an extensive list of content like movies and series.

With the popularization of streaming platforms such as Netflix, Amazon, and Disney+, HBO, the percentage of pirated content has seen a significant reduction, as people can access the content easily and cheaply.

Valdemar Medeiros

Formado em Jornalismo e Marketing, é autor de mais de 20 mil artigos que já alcançaram milhões de leitores no Brasil e no exterior. Já escreveu para marcas e veículos como 99, Natura, O Boticário, CPG – Click Petróleo e Gás, Agência Raccon e outros. Especialista em Indústria Automotiva, Tecnologia, Carreiras (empregabilidade e cursos), Economia e outros temas. Contato e sugestões de pauta: valdemarmedeiros4@gmail.com. Não aceitamos currículos!

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