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Ford Announces The End Of An Era And Exits The Segment It Dominated For Almost 50 Years

Written by Alisson Ficher
Published on 12/06/2025 at 17:22
Updated on 12/06/2025 at 17:23
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Ford Ends Production of the Focus ST and Says Goodbye to Sports Hatches, Marking the End of an Era and a New Phase of SUVs and Electrification.

Ford officially confirmed the end of global production of the Focus ST, closing an historic era in the sports hatch segment.

The announcement was made in the United Kingdom, where orders for the model have already been suspended, and production will end by November 2025.

With this, the American automaker is bringing an end to a lineage that has been present since the 1980s and symbolized Ford’s farewell to a niche it helped shape: compact cars with a sporty touch.

Ford Abandons Sports Hatches: Strategic Decision or Inevitable Trend?

The name ST, which stands for “Sports Technologies,” has been present in all four generations of the Focus since 2002.

Before that, the brand’s sporting trajectory began with the Fiesta Supersport in 1980 and was solidified with the Escort RS in 1984.

Ford’s decision does not happen in isolation.

In July 2023, the automaker had already ended the production of the Fiesta in Europe and discarded new generations for both Fiesta and Focus.

Now, by announcing the end of the Focus ST, the company clearly signals that its new priority is SUVs and electric vehicles — more profitable and aligned with market trends.

SUVs Are the New Normal: What Killed the Ford Focus ST?

The explanation behind the historic closure of the Focus ST lies in market numbers.

The demand for compact and medium SUVs is growing rapidly across all continents, far exceeding that of sports hatches, which have become an endangered niche.

The Puma ST, which still survives in Europe, has already experienced a reduction in power: the updated 2024 model swapped the 200 hp 1.5 turbo engine for a 170 hp 1.0 three-cylinder mild hybrid — reflecting the brand’s adaptation to environmental goals and electrification.

In Australia, the Focus had already been withdrawn from the market in 2022.

Fewer than 200 units of the ST remain available in the United Kingdom, including 30 of the special Azura Blue edition — which serve as “final pieces” of a historic model.

Farewell to an Icon: What the Last Ford Focus ST Was Like

Even close to the end, the last generation Focus ST delivers notable performance.

It comes equipped with a 2.3 EcoBoost engine producing 280 hp and 42.8 kgfm of torque, available with both a six-speed manual and an eight-speed automatic transmission.

Acceleration from 0 to 100 km/h occurs in about 5.7 seconds.

The model received an unofficial farewell edition: the Focus ST Edition, with adjustable KW coilover suspension, 19-inch wheels, Pirelli P Zero Corsa tires, special paint, and sporty brakes.

A package designed for purists who value drivability and bold style.

Ford Aims for Electrification and SUVs: What’s Next?

The decision to end the Focus ST line aligns with Ford’s global plan to fully electrify its passenger car lineup by 2030 in Europe.

The brand aims to produce 2 million electric vehicles per year by 2026, and traditional models like the Focus are no longer part of this strategy.

According to CEO Jim Farley, Ford is “leaving the business of ordinary cars to enter the business of icons,” focusing on SUVs such as Bronco, Mustang Mach-E, Raptor, and Explorer.

Currently, the only remaining sports models with the ST badge in the portfolio are the Puma ST and the Explorer ST, although both differ significantly from the traditional hot hatch concept.

And the Legacy of the Focus ST?

Since its launch in 2002, the Focus ST has been a benchmark for balance between performance and versatility.

With over 12 million units sold globally since 1998 (including all versions of the Focus), the model has built a loyal fan base.

Its legacy is comparable to that of icons like the Volkswagen Golf GTI and the Renault Mégane RS, which also face uncertainties in the face of electrification.

The end of the Focus ST marks, therefore, the end of an era for those who valued accessible sportiness and pure driving pleasure.

Is There Still a Future for Hot Hatches?

The sports hatch market has been shrinking, pressured by emissions, production costs, and changing consumer profiles.

But brands like Hyundai (i30 N), Volkswagen (Golf R), and even Renault’s Alpine still maintain models in this niche — albeit with limited production and high prices.

Will electric hot hatches be able to preserve the essence of models like the Focus ST, or is this truly the historic closing of a chapter in the automotive industry?

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Alisson Ficher

Jornalista formado desde 2017 e atuante na área desde 2015, com seis anos de experiência em revista impressa, passagens por canais de TV aberta e mais de 12 mil publicações online. Especialista em política, empregos, economia, cursos, entre outros temas e também editor do portal CPG. Registro profissional: 0087134/SP. Se você tiver alguma dúvida, quiser reportar um erro ou sugerir uma pauta sobre os temas tratados no site, entre em contato pelo e-mail: alisson.hficher@outlook.com. Não aceitamos currículos!

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