Ford Sets Unprecedented Electric Vehicle Sales Record This November, With F-150 Lightning Leading

Written by Roberta Souza

Published on 06/12/2023 at 20:35

Updated on 06/12/2023 at 20:36

Foto: reprodução Electrek

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Ford Achieved A Remarkable Milestone In The Electric Vehicle (EV) World In November, With F-150 Lightning Sales Hitting Record Numbers And Propelling The Automaker To A Prominent Position In The US EV Market

Ford CEO Jim Farley announced last Friday that F-150 Lightning sales reached a new peak in November, with an impressive increase of 113%. The electric model earned the title of the best-selling electric pickup of the month, surpassing even competitor Rivian R1T, as reported by Electrek.

The 4,393 units sold in November marked a notable performance for the Lightning, exceeding the sales of the entire third quarter. The sales increase coincides with Ford’s efforts to ramp up production following a strategic pause for factory expansion.

The impressive numbers of the F-150 Lightning contributed to a new total sales record of electric vehicles by Ford in November, with 8,958 EVs sold, representing a 43.2% increase compared to the previous year. The brand now holds the position of the second best-selling EV brand in the US, trailing only Tesla.

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Mustang Mach-E And Expansion Of Ford’s EV Portfolio

In addition to the success of the Lightning, the Mustang Mach-E, Ford’s electric crossover, also performed solidly, with 4,294 units sold, a 21.3% increase. The Mach-E led Ford’s electric vehicle sales, contributing over 70% of total sales in the third quarter.

Although Ford’s overall sales saw a slight decline of 0.5% in November, the increase in hybrid vehicle sales by 75.2% highlights the growing consumer acceptance of electric and hybrid vehicles.

Challenges And Opportunities For Ford In The EV Landscape

Despite the record performance, Ford faces challenges as new competitors enter the electric vehicle market. Ford CFO John Lawler announced the reduction of investments in electric vehicles, including slowing production of the Mustang Mach-E and delays in investments at the EV battery plant in Michigan.

The fierce competition, with anticipated launches such as the Tesla Cybertruck and the Chevy Silverado RST EV, has driven Ford to introduce enhancements to the F-150 Lightning, including a new “Flash” trim for the 2024 model, offering premium features and extensive range.

Ford Prepares Special Promotions For The Lightning EV

To attract even more consumers, Ford is launching significant promotions for the Lightning EV pickup, including discounts of up to US$ 15,000 in incentives. This marks an aggressive strategy by Ford to consolidate its position in the competitive electric vehicle market.

Are you ready to enter Ford’s electric vehicle world? Discover amazing offers at nearby dealerships while exploring the 2023 and 2024 models.

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Ford Sets Unprecedented Electric Vehicle Sales Record This November, With F-150 Lightning Leading

Ford Achieved A Remarkable Milestone In The Electric Vehicle (EV) World In November, With F-150 Lightning Sales Hitting Record Numbers And Propelling The Automaker To A Prominent Position In The US EV Market

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

Mustang Mach-E And Expansion Of Ford’s EV Portfolio

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Ford Prepares Special Promotions For The Lightning EV

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Ford Sets Unprecedented Electric Vehicle Sales Record This November, With F-150 Lightning Leading

Ford Achieved A Remarkable Milestone In The Electric Vehicle (EV) World In November, With F-150 Lightning Sales Hitting Record Numbers And Propelling The Automaker To A Prominent Position In The US EV Market

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