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Ford reached a notable milestone in the electric vehicle (EV) space in November, with sales of the F-150 Lightning reaching record numbers and propelling the automaker to a prominent position in the U.S. EV market.
Ford CEO Jim Farley announced last Friday that sales of the F-150 Lightning have reached a new peak in November, with an impressive increase of 113%. The electric model won the title of best-selling electric pickup truck in the month, even surpassing the competitor Rivian R1T, as reported by the Electrek website.
The 4.393 units sold in November marked a remarkable performance for the Lightning, surpassing sales of the entire third quarter. The increase in sales coincides with Ford's efforts to increase production after a strategic pause for plant expansion.
The F-150 Lightning's impressive numbers contributed to a new record electric vehicle sales total for Ford in November, with 8.958 EVs sold, representing a 43,2% increase over the previous year. The brand now ranks as the second best-selling EV brand in the US, behind only Tesla.
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Mustang Mach-E and expansion of Ford's EV portfolio
In addition to the success of the Lightning, the Mustang Mach-E, Ford's electric crossover, also had a solid performance, with 4.294 units sold, an increase of 21,3%. The Mach-E led sales of electric vehicles Ford, contributing more than 70% of total sales in the third quarter.
Although Ford's overall sales saw a small decline of 0,5% in November, the increase in sales of hybrid vehicles by 75,2% highlights the growing consumer acceptance of electric and hybrid vehicles.
Challenges and opportunities for Ford in the EV landscape
Despite record performance, Ford faces challenges as new competitors enter the electric vehicle market. Ford CFO John Lawler announced the reduction of investments in electric vehicles, including slowing production of the Mustang Mach-E and delays in investment in the EV battery plant in Michigan.
Fierce competition, with awaited launches such as the Tesla Cybertruck and the Chevy Silverado RST EV, drove Ford to to present enhancements to the F-150 Lightning, including a new “Flash” trim for the 2024 model, offering premium features and extended driving range.
Ford prepares special promotions for the Lightning EV
To attract even more consumers, Ford is launching significant promotions for the Lightning EV pickup truck, including discounts of up to $15.000 in incentives. This marks an aggressive strategy by Ford to consolidate its position in the competitive electric vehicle market.
Are you ready to enter the world of Ford electric vehicles? Discover incredible deals at nearby dealers by exploring the 2023 and 2024 models.
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