Ride a new car every year paying a monthly fee, without having to worry about taxes and documentation. This is Ford's proposal to its consumers with its new service called FORD GO.

Ford launched this Thursday (24) its subscription car service called FORD GO, an option aimed at consumers who want to ride with a new car paying only a fixed monthly fee, without having to worry about the cost of maintenance. , IPVA, documentation, insurance or used negotiation.

Read also

• Offshore Welders/Boilers in Macaé today, plus other new updated roles
• Petrobras headquarters in Salvador, Bahia, was a temple of corruption, Castello Branco said in the Chamber of Deputies
• With imminent risk of accident and disregard for safety standards, man climbs stairs with an air conditioning compressor without PPE
• 10 jobs for temporary projects at Porto Seguro
• Pré sal Petróleo SA announces profit from production sharing contracts

Understand how the Ford service works

Ford GO is the only one that offers a 100% digital experience and all processes can be done through the website, from contracting to day-to-day activities during the period of consumer use.

According to Ford's Mobility and New Business manager, Luciano Driemeier, the company believes that consumers should have freedom of movement to pursue their dreams.

With the service, the automaker generates more options for them to choose the car that best meets their mobility needs. Ford's service is serving approximately 200 cities in all Brazilian regions and offers cars such as the Ford Ranger (XLS, Limited, XLT, Storm and the new Black) and the Territory (Titanium and SEL) in its subscription, with monthly prices at from BRL 3.700 and also monthly franchise options of 2.000 km and 3.000 km in a one-year subscription.

Ford highlights the advantages of the service

A great advantage of the service is that all cars are connected to the FordPass system and, if consumers so wish, it already comes with Veloe's toll and parking sticker, without paying anything extra. Another great advantage of the service is the availability of a spare car if necessary, ensuring greater peace of mind throughout the subscription period.

Before launching the Ford GO, the company did research that showed that consumers look for innovation, safety and convenience in a program like this, with a 100% digital experience.

The service was developed based on these pillars to serve consumers who: have a more active life and want safety, comfort and practicality; those who follow trends, linked to innovations; and financial planners, who seek the best odds to deploy capital.

Buying a new car or subscribing to a subscription service?

According to Driemeier, knowing which option is the best, buying or signing a car, is an answer that varies depending on the routines and habits of each consumer. He claims that each person has a different need and Ford's proposal is to give them a choice so that they can find the one that best meets them in their current moment in life.

According to him, by relying on the strength of Ford, FORD GO offers trust, transparency and security that are essential for business to become real in the digital world.