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Drive A New Car Every Year By Paying A Monthly Fee, Without Worrying About Taxes And Documentation. This Is Ford’s Proposal For Its Consumers With Its New Service Called FORD GO.
Ford launched its subscription car service called FORD GO on Thursday (24), an option aimed at consumers who want to drive a new car by paying only a fixed monthly fee, without having to worry about maintenance costs, IPVA, documentation, insurance, or negotiating the used car.
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Understand How Ford’s Service Works
The Ford GO is the only service that offers a 100% digital experience, and all processes can be done through the website, from signing up to the daily operations during the consumer’s usage period.
According to Ford’s Mobility and New Business Manager, Luciano Driemeier, the company believes consumers should have the freedom to move towards their dreams.
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With the service, the automaker generates more options for them to choose a car that best meets their mobility needs. Ford’s service is available in approximately 200 cities across all Brazilian regions and offers in its subscription cars like the Ford Ranger (XLS, Limited, XLT, Storm, and the new Black) and the Territory (Titanium and SEL), with monthly prices starting at R$ 3,700 and also options for monthly mileage of 2,000 km and 3,000 km in the one-year subscription.
Ford Highlights The Benefits Of The Service
A major advantage of the service is that all cars are connected to the FordPass system, and if consumers want, they come with the toll and parking sticker from Veloe, at no extra cost. Another significant advantage of the service is the availability of a reserve vehicle if needed, ensuring greater peace of mind throughout the entire subscription period.
Before launching Ford GO, the company conducted research that showed consumers seek innovation, safety, and convenience in such a program, with a 100% digital experience.
The service was developed based on these pillars to meet consumers who have a more active lifestyle and want safety, comfort, and practicality; those who follow trends, interested in innovations; and financial planners, who seek the best opportunities to invest capital.
Buy A New Car Or Subscribe To A Subscription Service?
According to Driemeier, determining the best option, whether to buy or subscribe to a car, is a question that varies depending on each consumer’s routines and habits. He states that each person has different needs, and Ford’s proposal is to provide options for them to find what best suits them at their current moment in life.
He adds that, because of Ford’s strength, FORD GO offers trust, transparency, and security that are essential to making digital business a reality.
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