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Havan will close its store in the Neumarkt shopping mall in Blumenau and transfer operations to a megastore in half-timbered style in the Historic Center of the city, the first of the chain in this format. The opening is scheduled for May, and the space freed up in the shopping mall will receive new stores and restaurants.
Havan will close the doors of its store in the Neumarkt shopping mall, in downtown Blumenau, to inaugurate something unprecedented in the history of the retail chain: a megastore in half-timbered style in the Historic Center of the city. The change was confirmed by Almeida Júnior, the shopping mall administrator, although there is still no official deadline for the closure of activities in Neumarkt. The inauguration of the new Havan megastore is scheduled for May.
The area currently occupied by Havan in the shopping mall will be part of an expansion of Neumarkt with new national stores and qualified restaurants, the announcement of which is scheduled for the end of May. For Blumenau, the move represents a significant change in the local retail: the largest department store chain in Santa Catarina is exchanging a space inside a shopping mall for its own operation in the tourist heart of the city.
Why Havan will close the store in the Neumarkt shopping mall
The decision by Havan to end operations in the Neumarkt shopping mall is directly linked to the construction of the megastore in the Historic Center of Blumenau. The retail chain opted to concentrate its presence in the city in a larger, proprietary space with a distinct visual identity, rather than maintaining a unit inside the shopping mall.
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Havan has not officially commented on the reasons for the change up to the publication of this article. However, the construction of an exclusive megastore in half-timbered style indicates that the company sees in the Historic Center of Blumenau an opportunity to combine commercial operation with tourist appeal, something that the space inside the Neumarkt shopping mall did not provide.
The Havan megastore in half-timbered style in the Historic Center of Blumenau
image: social media
The new Havan megastore in Blumenau will be the first unit of the retail chain built in half-timbered style, a construction technique characteristic of German architecture that marks the landscape of the city.
The half-timbered style uses exposed wooden structures filled with masonry and is one of the trademarks of the Historic Center of Blumenau, where shops, restaurants, and tourist buildings follow this pattern.
Havan’s choice of this architectural style is unprecedented in the history of the chain, which traditionally operates in standardized megastores with neoclassical facades and the iconic replica of the Statue of Liberty at the entrance.
The adaptation to the half-timbered style suggests that the company is willing to customize the project to integrate into the historical surroundings of Blumenau, a decision that may influence how the chain operates in other cities with marked architectural identity.
What will happen to Havan’s space in the Neumarkt shopping mall
With Havan’s departure, the Neumarkt shopping mall plans to use the freed area as part of a new expansion. According to Almeida Júnior, the space will receive national brand stores and qualified restaurants, the announcement of which is scheduled for the end of May, coinciding with the inauguration of Havan’s megastore in the Historic Center.
The tenant swap represents an opportunity for Neumarkt to diversify its commercial offering. Havan’s departure frees up a large area that can be reconfigured to accommodate multiple operations, potentially attracting brands looking for a presence in Blumenau but finding no available space in the shopping mall.
The impact of Havan in the Historic Center of Blumenau
The arrival of a Havan megastore in the Historic Center of Blumenau has the potential to alter the commercial and tourist dynamics of the region. The Historic Center concentrates craft shops, German cuisine restaurants, and tourist attractions that attract visitors year-round, especially during Oktoberfest.
The presence of Havan in half-timbered style may attract an additional flow of consumers to the region, benefiting neighboring businesses.
On the other hand, the installation of a large megastore in the Historic Center raises questions about traffic impact, parking, and harmony with the surroundings, topics that often generate debate among residents and local merchants in cities with preserved historical areas.
When will Havan’s megastore in Blumenau be inaugurated
The inauguration of Havan’s megastore in the Historic Center of Blumenau is scheduled for May 2025. The construction is underway, and images shared on social media show the structure in an advanced stage of construction, with the half-timbered facade already visible.
The inauguration deadline for Havan coincides with the announcement of the new operations that will occupy the space freed up in the Neumarkt shopping mall.
For the retail sector in Blumenau, May will be a month of transition: the city loses a Havan store inside the shopping mall and gains an unprecedented megastore in the Historic Center, altering the commercial map of the central region.
Havan will close its store in the Neumarkt shopping mall and inaugurate a megastore in half-timbered style in the Historic Center of Blumenau, the first of the chain in this format. The change, scheduled for May, promises to alter the landscape of local retail and opens space for new operations in the shopping mall.
With information from the portal ndmais.
What do you think of Havan’s decision to swap the shopping mall for a megastore in half-timbered style in the Historic Center? Do you believe the change will benefit or harm the region? Leave your opinion in the comments and share with those who follow Blumenau’s commerce.
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