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Heineken Decides to Test the Power of Renewable Energy to Produce Beers in Brazil
One of the largest beer producers is innovating in its technology, Heineken aims to produce beers in Brazil using renewable energy technology. This December, the Heineken brewery announced that Brazilian production will begin to use 100% renewable energy in its beer production at the factories in Alagoinhas/BA, Araraquara/SP, and Ponta Grossa/PR.
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However, to make it feasible, the use of renewable energy is necessary within the beer manufacturing and bottling processes. The use of renewable energy also applies to the entire production and bottling process of Heineken beers, which includes Heineken 0.0, across the three factories in the three states mentioned.
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The initiative is also part of the Heineken Group’s sustainability strategy in Brazil, which aims to operate entirely with renewable energy by the year 2023.
New Heineken Beers Will Feature the New Campaign Seal
The labels of Heineken and Heineken 0.0 beers produced with renewable energy will be changed to include a symbol that informs consumers that the product, whether in bottle, keg, or can, is part of Heineken Brewery’s new campaign, with beers made from renewable energy, from production to bottling, fully powered by 100% clean energy.
“We are proud to be able to produce Heineken with the same quality, but now using green energy and significantly reducing the impact on the environment. Sustainability is one of the pillars of the brand and also a priority for the Group in Brazil,” said Vanessa Brandão, marketing director for premium brands.
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