The Latest Announcement from Hyundai Is About an Electric SUV That Will Compete Directly with the HB20. Learn More!
Hyundai announced its latest launch in the electric car market: an affordable compact SUV aimed directly at competing with the HB20. With a starting price close to R$ 100,000, the South Korean manufacturer seeks to conquer a segment still little explored in the Brazilian market, according to the website Electric Car.
Development of the New Hyundai SUV
The new electric car from Hyundai will be an electric version of the Hyundai Casper, a small SUV known for its bold design and urban versatility. To increase interior space and battery capacity, the electric SUV will have a wheelbase extended by at least 25 cm, ensuring comfort and autonomy.
Based on the K1 platform, also used by other models from the brand, the model may borrow its mechanics from the Kia Ray EV, featuring an 86 hp motor and a 35.2 kWh battery. With an expected range of up to 320 km, Hyundai’s electric SUV could reach Europe costing around 20,000 euros, becoming a more accessible option in the European market.
-
Goodbye expensive popular car: electric vehicle for less than R$ 70,000 starts being sold in Brazil with a range of 200 km and targets those looking to escape gasoline.
-
OMODA & JAECOO grows in Europe in 2026 with an integrated strategy of sales, innovation, local production, and technological advancement in the United Kingdom, Italy, and Spain.
-
OMODA & JAECOO expands after-sales service in Brazil with competitive maintenance, a 7-year warranty, and high availability of parts for technological SUVs.
-
OMODA & JAECOO appoints Alessandra Souza as executive marketing director in Brazil and accelerates brand expansion with a focus on innovation, networking, and hybrid portfolio.
Future Perspectives of the New Electric SUV
Despite Hyundai’s interest in offering an affordable electric car, the chances of the vehicle reaching Brazil are still remote due to the tax and logistical scenario. Hyundai’s move reflects the trend of the automotive market towards electrification and the search for more accessible electric vehicle options.
With the launch of the compact electric SUV, Hyundai reinforces its commitment to electrification and providing affordable options for consumers. The model promises to be an interesting alternative for those seeking an electric car with good cost-effectiveness and satisfactory range.
The Hyundai HB20
The Hyundai HB20 is a compact car produced by the South Korean automaker Hyundai since 2012. It was specifically designed to meet the needs of the Brazilian market, being one of the best-selling models in the country in its category.
The HB20 stands out for its modern design, good interior finish, and a variety of versions and engines offered, including flexible engine options. The car is also recognized for providing a good cost-benefit ratio, with an attractive equipment package and competitive price.
Over the years, the HB20 has undergone several updates and improvements, remaining relevant in the Brazilian automotive market. It is a popular car among Brazilian consumers, especially those who value distinctive design, good performance, and comfort.

Seja o primeiro a reagir!