Hyundai HB20 Finally Arrives In Argentina After 12 Years And Promises To Shake Up The Market With Intense Rivalry!

Written by Bruno Teles

Published on 22/11/2024 at 14:57

Hyundai HB20 chega à Argentina após 12 anos de espera e já ameaça líderes de mercado como Peugeot e Fiat! (Imagem: Reprodução)

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After More Than A Decade Of Production In Brazil, Hyundai HB20 Finally Arrives In The Argentinian Market, Marking A New Phase For The Model.

After 12 years of production at the Piracicaba factory in São Paulo, the Hyundai HB20 will finally cross borders and be sold in Argentina. The news already has a date to start transforming the local landscape: sales in the neighboring country are planned for 2025. Before that, the first units of the hatchback have already been sent, but with a special mission; they will be used for training dealership networks and for display in Argentine stores.

According to Ernesto Cavicchioli, CEO of Hyundai Motor Argentina, this first shipment was a planned effort to advance marketing actions and allow dealerships to present the model in the coming weeks. “In a few days we will have more details about the configuration and specific equipment for our market,” highlighted the executive.

Hyundai HB20: New Entry In The Argentinian Market

Hyundai HB20 Finally Arrives In Argentina After 12 Years And Promises To Shake Up The Market With Fierce Rivalry!

The Hyundai HB20, which is a well-established success in Brazil, will face a competitive market in Argentina, where it will have strong rivals such as the Peugeot 208, Toyota Yaris, and Volkswagen Polo. The notable difference is the prominence of the 208, which leads its category and frequently dominates the overall ranking of passenger car sales in the country.

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Meanwhile, the sedan version, the HB20S, will face even greater challenges, competing with the leader Fiat Cronos, along with other competitors like the Volkswagen Virtus and Chevrolet Onix Plus.

Why Did It Take So Long?

The arrival of the Hyundai HB20 in Argentina has been delayed for several reasons over the years. Among them, the limited production capacity of the Brazilian factory, which could not meet additional demand, in addition to difficulties related to the dollar and import restrictions imposed by the Argentine government.

Interestingly, the Creta, another model produced in Piracicaba, has been sold in the Argentine market for years, where it uses a naturally aspirated 1.5 engine with 115 hp.

With the official launch of the Hyundai HB20 in Argentina, the brand aims to finally fill a gap in the market and explore the strong ties between the two countries in the automotive sector. Expectations are high, and the coming months promise updates on the configurations and strategies that Hyundai will adopt to win over Argentine drivers.

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Hyundai HB20 Finally Arrives In Argentina After 12 Years And Promises To Shake Up The Market With Intense Rivalry!

After More Than A Decade Of Production In Brazil, Hyundai HB20 Finally Arrives In The Argentinian Market, Marking A New Phase For The Model.

Hyundai HB20: New Entry In The Argentinian Market

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

Why Did It Take So Long?

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Hyundai HB20 Finally Arrives In Argentina After 12 Years And Promises To Shake Up The Market With Intense Rivalry!

After More Than A Decade Of Production In Brazil, Hyundai HB20 Finally Arrives In The Argentinian Market, Marking A New Phase For The Model.

Hyundai HB20: New Entry In The Argentinian Market

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

Why Did It Take So Long?

China has been trying for 13 years to build a railway in the Gobi Desert to reach Mongolia, and there are still 20 kilometers left that no one can finish due to a problem that seems impossible to solve.

At just 14 years old, a boy creates a system without energy, using steel pipes buried in the ground, that irrigates seedlings with moisture from the air, to combat the water scarcity threatening reforestation in northern China.

For 45 years, Spain and Morocco have been trying to connect Europe to Africa through a project of just 14 kilometers in the Strait of Gibraltar, and an active tectonic fault on the seabed continues to make the project nearly impossible.

A brand new car starts at around R$ 75,000 in Brazil, but what stands out the most is seeing streets filled with SUVs and expensive sedans in a country where millions remain in debt.

Billions of barrels on the equatorial margin could lead Amapá to double its oil production in Brazil — the state wants to enter the route of companies in the Campos Basin, attract investments, and boost jobs and businesses in the oil and gas sector.

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