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Paper And Plastic: A Competition In The Packaging Market
The Packaging Institute, under the direction of Assunta Camilo, highlights the vital role of plastic in various industrial sectors, despite the growing adoption of paper as an alternative packaging material. According to the Brazilian Association of Paper Packaging (Empapel), large paper-producing companies in Brazil are equipping themselves to replace plastic in some applications. However, the plastic industry, responsible for 33.6% of the packaging market that generated R$ 123 billion in 2022, maintains its leading position due to the unique characteristics that plastic offers.
Plastic Remains Essential In Many Segments
Despite some successful replacements of plastic with paper materials, such as in the cases of straws, disposable cups, and bags, Assunta Camilo emphasizes that plastic will continue to be fundamental in various categories, especially in the food industry. Plastic offers irreplaceable physical and mechanical properties, such as superior protection barriers for products, in addition to being lighter and more economical. These characteristics make plastic an irreplaceable option in certain types of packaging, particularly those aimed at preserving the quality and safety of food.
Investments In Recycling And Sustainability
Assunta Camilo also points out that the plastic sector has been striving to promote sustainable practices, such as recycling and material circularity. Although this movement is stronger in Europe, it is gaining momentum in Brazil. The sector is investing in technologies and processes that allow for greater reuse and recycling of plastic, demonstrating a growing commitment to environmental responsibility.
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Conclusion
While paper continues to gain ground in some applications, plastic remains a key material in many segments, primarily due to its unique and indispensable properties. The Packaging Institute, through the voice of Assunta Camilo, underscores the importance of plastic and the ongoing efforts of the sector to improve sustainability. This balance between innovation and environmental responsibility is crucial for the future development of the packaging sector.
Source: Paloma de Sá Albuquerque.
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