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Vibra Plans R$ 300 Million Investment to Expand Its Presence in Agriculture, Focusing on Diesel, Lubricants, and New Solutions.
Vibra, one of the leading fuel and lubricant distributors in Brazil, announced plans to invest R$ 300 million to increase its presence in the agriculture sector. The company plans to use these resources to expand the sale of lubricants and fuels, with an emphasis on diesel, in regions where agribusiness is most developed. The information was disclosed by the company’s CEO, Ernesto Pousada, during the Vibra Investor Day.
Vibra’s Expansion Strategy in the Agribusiness Market
Currently, Vibra holds a 22% market share in the agribusiness, while its national average market share is 30%.
Pousada emphasized that the company sees a significant opportunity to grow in the agribusiness sector, one of the main drivers of the Brazilian economy.
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In recent years, Vibra has invested approximately R$ 150 million in logistics infrastructure, especially in the regions of the North Arc, Midwest, and Matopiba, which includes the states of Maranhão, Tocantins, Piauí, and Bahia.
Pousada stressed that Vibra is committed to innovating for the field, developing sustainable products and solutions aimed at increasing the productivity of rural producers.
The planned expansion is seen as a way to support Brazilian agriculture and consolidate the company’s position in the market.
Expansion of Service Stations and Customer Portfolio
During the event, Vibra executives presented details about the company’s growth plan.
The strategy includes expanding the service station network, focusing on increasing Vibra’s presence and its associated brands, such as BR Mania and Lubrax+.
The Vice President of Business, Products, and Marketing, Vanessa Gordilho, revealed that the goal is to double the number of BR Mania stores at the company’s stations, expanding their presence to more than 25% of the network and increasing sales volume by up to 16% per station.
To achieve these objectives, Vibra is implementing a new model of smaller stores, approximately 15 m², aimed at more directly meeting customer needs.
Additionally, the company plans to increase the number of Lubrax+ lubrication centers in its network, reaching 30% by 2028.
Gordilho highlighted that the company is also focused on offering benefits to attract and retain consumers, as well as supporting resellers to improve their profitability.
Focus on Combating Illegality and Expansion in Lubricants
Vibra is also committed to combating illegality in the fuel sector. The company’s Legal Vice President, Henry Hadid, stated that this measure will bring benefits to both the company and its resellers.
Hadid emphasized that the company seeks to promote a fairer and safer market for all involved.
In the lubricant segment, Vibra aims to increase its market share in Latin America, exploring the growth potential of the Lubrax product family.
The company has observed a 35% growth in Lubrax’s EBITDA in Brazil over the past three years.
The company is looking to expand its operations in the Brazilian market through partnerships with automakers and dealerships.
New Plans from Vibra and Expansion in the Natural Gas Market
In addition to the initiatives described, Pousada mentioned that Vibra has started to sell natural gas, albeit in a modest way.
He highlighted that natural gas is a product that complements the company’s portfolio well. Vibra is focused on entering the gas market in the most appropriate way, seeking to ensure appropriate returns on its investments.
With these strategies and investments, Vibra aims to consolidate its position in the agribusiness sector and explore new growth opportunities, expanding its presence in the market and strengthening its operations.
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