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Another Brazilian Manufacturer Prepares Production in Paraguay, Files for Entry in the Maquila Law, and Plans First Unit Outside Brazil to Reduce Costs and Maintain Competitiveness in Mercosur

Written by Alisson Ficher
Published on 04/03/2026 at 22:55
Fabricante brasileira Kidy prepara produção no Paraguai via Lei de Maquila para reduzir custos e ampliar competitividade industrial no Mercosul.
Fabricante brasileira Kidy prepara produção no Paraguai via Lei de Maquila para reduzir custos e ampliar competitividade industrial no Mercosul.
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Brazilian Industrial Movement Toward Paraguay Enters New Chapter With Children’s Shoes Manufacturer Seeking To Operate Under Maquila Regime, A Model That Combines Tax Incentives And Logistical Integration In The Mercosur And Has Attracted Companies Interested In Increasing Regional Competitiveness.

Kidy Calçados Has Joined The List Of Brazilian Companies That Have Started To Structure Industrial Operations In Paraguay Under The Special Maquila Regime, A Model That Combines Tax Incentives And Export Rules To Attract Foreign Manufacturing.

The Information Was Disclosed By The Magazine Veja. At The Time, The Company’s Executive Stated That The Company Has Already Gathered The Necessary Documentation To Request Classification Under The System And Intends To Use The Neighboring Country As A Productive Platform Connected To The Regional Market.

Known For Manufacturing Children’s Footwear, Kidy Maintains Industrial Units In Mato Grosso Do Sul And São Paulo And, According To The Report Published, Has Started To Evaluate The Installation Of A New Production Unit In Paraguay As Part Of Its Competitiveness Strategy.

In The Same Report, Director Ricardo Gracia Is Quoted Justifying The Decision To Seek The New Manufacturing Base, In A Move Associated With The Pressure For Lower Costs And Greater Efficiency To Compete Within The Mercosur Market.

How The Maquila Regime Works In Paraguay

The Maquila Regime Is One Of The Main Attractions Of Paraguay For Industries Operating With International Supply Chains.

In General Terms, The Model Allows Importing Raw Materials, Inputs, And Capital Goods With Suspension Of Taxes And Operating With A Single Tax Of 1% Linked To The Operation, In Addition To Providing Mechanisms Such As VAT Recovery On Local Purchases, As Described By The Paraguayan Diplomatic Representation In Brazil When Explaining The Regulatory Framework And Its Benefits.

Industrial Logistics Crossing Borders

In Kidy’s Case, The Reported Plan Involves Two Location Possibilities — Asunción And Ciudad Del Este — And A Production Engineering That Draws Attention For Its Logistical Design.

The Described Idea Is To Import Components From São Paulo, Complete Part Of The Production Process On Paraguayan Territory, And Only Then Forward The Items To Their Final Destination.

This Format Causes Materials And Parts To Cross The Border More Than Once Throughout The Production Cycle Until They Reach The Consumer.

Industrial Strategy Within The Mercosur

The Proposal Also Highlights How The Mercosur Comes Into Play When Production Is Shifted To A Member Country Of The Block.

The Report That Mentioned Kidy Describes That Manufacturers Located In Paraguay Are Able To Bring Products To Brazil With Fewer Trade Barriers Than Those Faced By Goods Coming From Outside The Region.

This Factor Reinforces The Role Of Regional Integration In The Industrial Strategy Of Companies Selling To The Brazilian Market And Neighboring Countries.

Advance Of Brazilian Industries In Paraguay

The Company’s Movement Occurs Within A Broader Context Of Attraction Of Brazilian Factories To Paraguay, Especially In Light Manufacturing Segments Such As Textiles And Footwear.

The Same Journalistic Investigation Mentions That Over The Past Two Decades, More Than 200 Brazilian Companies Have Started Producing On The Other Side Of The Border Under The Maquila Model.

The Cited Study Also States That Brazilian Presence Is Predominant Within The Regime, With A Relationship Expressed In The Report As “Seven Out Of Ten” Maquila Industries Having Their Origins In Brazil.

Official Data On Exports And Jobs

Official Data From The Paraguayan Government Helps To Measure The Economic Weight Of The Regime In The Country’s Export Agenda And Its Connection With Neighboring Markets.

A Statistical Report From The Paraguayan Ministry Of Industry And Commerce Records That Exports From Maquila Industries Totaled US$ 100 Million In January 2025.

According To The Document, In That Time Frame, 86% Of The Exports Were Destined For Mercosur Countries.

The Report Also Points To Brazil As The Main Individual Destination During The Presented Period.

In Addition To Trade Flow, The Same Material Provides Employment Indicators Linked To The Sector.

In The Displayed Series, The Report Records 30,690 Jobs Linked To Maquila Industries In January 2025.

The Document Shows Positive Variation Compared To The Periods Compared In The Same Survey, Reinforcing The Role Of The Regime As A Mechanism For Productive Attraction And Job Creation In Paraguay.

Industrial Poles And Strategic Location

The Industrial Geography Mentioned In The Discussions About Maquila Also Interacts With The Plan Attributed To Kidy.

The Statistical Report From The Paraguayan Government Indicates A Strong Concentration Of Approved Programs In Departments Such As Alto Paraná, In Addition To Central And Capital.

This Distribution Helps To Explain Why Cities Associated With These Territories Frequently Appear As Points For Factory Installations.

Alto Paraná, For Example, Is The Region Where Ciudad Del Este Is Located.

The Municipality Is Frequently Described In Reports And Public Materials As A Maquila Pole Due To Its Border Position And Regional Integration Infrastructure.

Industrial Costs And Regional Competitiveness

When The Strategy Involves Exporting To Brazil, Cost Factors And The Operational Environment Typically Arise Along With The Tax Design.

The Report That Mentions Kidy Relates The Appeal Of Paraguay Not Only To The Tax Burden But Also To Items Such As Lower Labor Costs, Competitive Energy, And Macroeconomic Stability As Elements Highlighted By Interviewed Sources.

This Set Of Incentives Has Been Cited By Companies To Justify Changes In The Production Architecture.

Maquila Program Rules

The Logic Of The Regime, However, Is Not Limited To Automatic Incentives.

It Depends On The Approval Of A Program And Follows Operational Rules Associated With Regulation And Control By Paraguayan Agencies Such As CNIME.

The Conditions Of The Regime Link The Benefit To Export-Oriented Operations.

It Is In This Formal Path That Kidy Claims To Have “Filled Out The Paperwork” To Seek Classification And Enable A Unit Outside Brazil Connected To Its Supply Chain And The Mercosur Markets.

If More Brazilian Manufacturers Start To Set Up Production Chains That Cross Borders To Take Advantage Of Regimes Like The Maquila, How Might This Transform Price Competition And Industrial Distribution Within The Mercosur?

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Alex
Alex
07/03/2026 00:12

PAREM DE CRIAR NARRATIVAS INÚTEIS – principais destaques da Kidy em 2025:
Crescimento e Faturamento: A Kidy projetou um crescimento de 18% no faturamento para 2025, impulsionado pelo aumento da produção (16 mil pares diários) e expansão internacional.
Exportações: A exportação representa 15% do negócio, com meta de chegar a 20% em 2026, com foco em mercados como Equador, Argentina, Bolívia e Paraguai.
Investimentos: A empresa investiu em máquinas de costura automatizadas, novas injetoras de EVA e equipamentos com radiação UV para aumentar a eficiência e qualidade.
Mercado Interno: A Kidy focou na expansão de sua carteira de clientes no Brasil e no lançamento de novas linhas, como a “Kidy Surpresa”.
Tecnologia: A marca aposta em tecnologias como palmilhas com amortecimento inteligente (TecGel) e sistemas de ventilação (Respi-Tec)

Ricardo
Ricardo
06/03/2026 19:55

Interessante pessoas criticando o Brasil sem mesmo conseguirem enumerar as capitais brasileiras. Se economia de estado fosse fácil como vcs acham seria fácil resolver. Apenas lembrando que com todos esses “problemas ” que vcs acham que temos somos uma das 10 maiores economias do mundo.

Turetta
Turetta
Em resposta a  Ricardo
06/03/2026 20:29

Vai te lavar… estamos crescendo hoje, a metade do que crescemos na maior pandemia da história… o mês de janeiro representou recorde de arrecadação, R$ 325,8 bilhões arrecadados e os canalhas não param de gastar e comprar votos… para estar arrotando moral deve ter uma empresa, empregando 1 mil pessoas, paga salário de sonho e em escala 4×3 né… Eu não de tu sabe, mas no Paraguai, custa 1/10 do que o custo de produzir no Brasil, e a hibernação da folha de pagto, se resume a um salário nominal do trabalhador por ano. Vcs merecem ser roubados todos os dias como foram durante 17 anos, seguem sendo, e nem reclamar.

Jorge
Jorge
Em resposta a  Turetta
07/03/2026 00:16

O dia que o Brasil fechar a porta pro Paraguai ele simplesmente quebra. Para de falar abobrinh&. E quem tentou comprar voto descaradamente foi o Boz0 em 2022 e nem assim conseguiu. Aceita que dói menos. Inelegível, presidi&rio e com o pé na cova

Lasaro Dalgesso
Lasaro Dalgesso
Em resposta a  Ricardo
08/03/2026 11:56

Sim, não estamos mais entre as 10 incompetência mais roubo e o resultado já sabemos.
Além da dívida que deve chegar a 10 tri,simples assim.

Libertário
Libertário
06/03/2026 14:54

Parabéns aos nossos Deputados e Senadores pela criação e aumento de impostos. E à Receita Federal e à Justiça do Trabalho que faz da vida da empresas um verdadeiro inferno

Gaules
Gaules
Em resposta a  Libertário
06/03/2026 17:33

Um trabalho realmente muito bem feito. O Paraguai agradece! Se eu fosse paraguaio faria campanha dia e noite para o PT.

Alisson Ficher

Jornalista formado desde 2017 e atuante na área desde 2015, com seis anos de experiência em revista impressa, passagens por canais de TV aberta e mais de 12 mil publicações online. Especialista em política, empregos, economia, cursos, entre outros temas e também editor do portal CPG. Registro profissional: 0087134/SP. Se você tiver alguma dúvida, quiser reportar um erro ou sugerir uma pauta sobre os temas tratados no site, entre em contato pelo e-mail: alisson.hficher@outlook.com. Não aceitamos currículos!

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