Meta Creates Robotics Division Within Reality Labs To Develop Humanoid Robots With AI, Challenging Tesla, Figure AI, And Apple; New Strategic Hires Reinforce Mark Zuckerberg’s Bet On The Future Of Automation.
The robotics industry is becoming the new bet for tech giants. Companies like Tesla, Figure AI, and Apple have already entered the race to develop advanced humanoid robots. Now, it’s Meta’s turn, led by Mark Zuckerberg, to take a bold step in this sector by creating a division within Reality Labs dedicated to robotics. But what does this mean for the future of the company and technology as a whole?
Meta Follows In The Footsteps Of Tech Giants In The Race For Robotics
The interest in robotics is growing rapidly. In recent months, various companies in the tech sector have heavily invested in this area, betting that humanoid robots will be one of the main markets of the next decade.
Elon Musk’s Tesla has already unveiled its own humanoid robot, while Figure AI and Apple have also shown interest in expanding their operations in this segment. Now, Meta, led by Mark Zuckerberg, joins this group by creating a new division focused on robotics within Reality Labs.
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This bet is no coincidence. With artificial intelligence advancing rapidly, the automation of physical tasks through robots has become a real possibility. Companies that master this technology will have a huge competitive advantage in the future.
Mark Zuckerberg’s New Division For Humanoid Robots

Meta is betting on the combination of artificial intelligence and robotics. To this end, the company will use its own language model, Llama, as a key component in developing humanoid robots.
The goal is clear: to create machines capable of performing physical tasks and interacting with humans in a more natural way. This puts Meta in direct competition with Tesla and Figure AI, both of which already have advanced projects in this area.
There is no information yet on when Meta plans to launch its first prototypes, but the movement behind the scenes indicates that the company is taking this project seriously.
Strategic Hires To Accelerate The Project
To make this endeavor a reality, Meta has made two strategic hires:
Marc Whitten – Former CEO of Cruise, now serves as Vice President of Robotics at Meta and will be responsible for leading this new team.
John Koryl – Former CEO of The RealReal, now takes on the role of Vice President of Retail, tasked with strengthening direct sales of Meta devices such as Ray-Ban Meta smart glasses.
These moves make it clear that Mark Zuckerberg is not just testing robotics as a secondary project, but is preparing Meta to become a competitive force in this sector.

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