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Subaru Ends Sales of New Cars in Brazil in 2026 and Closes Last Store in São Paulo After Selling Last Units of the Forester. Understand the Reasons.
After nearly three decades in the Brazilian market, the Japanese automaker Subaru has ceased the sale of new vehicles in the country as of February 2026. This decision came after the sale of the last units of the SUV Forester that were still available in stock.
With the end of these sales, the last Subaru store, located in the Brooklin neighborhood of São Paulo, also ceased operations.
The brand was represented in Brazil by the CAOA Group since 1998, during which it maintained import and sales operations in the country.
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However, in recent years, the company’s presence gradually diminished until the definitive closure of the last official dealership.
Even with the end of the sale of zero-kilometer cars, Subaru vehicle owners will continue to receive technical support and access to spare parts in Brazil.
Last Subaru Store in São Paulo Marks End of Sales
The closure of the last Subaru store represents the end of the brand’s direct commercial presence in the national territory.
The dealership was located in the Brooklin neighborhood in the state capital and was the last official sales point of the automaker in the country.
With the depletion of the stock of new vehicles, the unit ceased operations.
This closure symbolizes the end of the Japanese brand’s commercialization phase in Brazil.
Subaru Stops Importing Cars and Suspends Sales in the Country
Even before the closure of the last store, Subaru had already reduced its operations in Brazil.
The company ceased bringing new models to the national market and halted the import of vehicles.
Thus, sales became dependent only on the units that were still available in stock.
These cars were mainly from the 2023 model year Subaru Forester, which were sold until the complete depletion of units.
Market Factors Influenced Subaru’s Exit
The Japanese automaker’s decision to end its commercial activities in Brazil is related to various factors in the automotive market.
Among the main reasons are:
- reduced sales volume in the country
- high costs related to vehicle imports
- increased regulatory requirements related to emissions
- increased competition, especially from Chinese manufacturers
These elements ultimately made operations less economically viable.
In light of this scenario, the brand opted to cease sales and close the last Subaru store in Brazil.
Subaru Customers Will Still Have Support in Brazil
Even with the end of new vehicle sales, Subaru owners will continue to receive support in the country.
The CAOA Group will remain responsible for providing:
- maintenance and technical assistance
- specialized repair services
- supply of replacement parts
Therefore, those who already own a brand vehicle will continue to have access to the necessary services to keep the car running.
Future of Subaru in Brazil Remains Uncertain
Despite the closure of the last store, the future of Subaru in the Brazilian market has not been fully defined yet.
The CAOA Group is in dialogue with Subaru’s headquarters in Japan to assess possible alternatives for the brand in the country.
However, to date, there is no confirmation about the arrival of new models or a potential resumption of sales.
End of a Nearly 30-Year Cycle for Subaru in Brazil
Subaru’s exit in 2026 marks the end of a cycle that began in 1998, when the CAOA Group began representing the Japanese automaker in Brazil.
During this period, the company gained a loyal audience, particularly among consumers seeking vehicles with specific characteristics, such as all-wheel drive and robustness.
Now, with the closure of the last Subaru store, the brand ends its direct commercial presence in the country, maintaining only support for owners while evaluating possible paths for the future.
Source: KBB
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