Million-Dollar Deal in São Paulo Luxury Real Estate Market Involves 1,800 m² Triplex Penthouse in Cidade Jardim, Former Address of Luciana Gimenez, With Seven Suites, Private Theater, and Recent Renovation Before Handing Over to New Owner.
Neymar’s Father, businessman and father of Neymar Jr., purchased a high-end triplex penthouse in the Cidade Jardim complex in São Paulo at the end of 2025 for an amount reported as about R$ 70 million.
The property, previously associated with presenter Luciana Gimenez and businessman Marcelo de Carvalho, features 1,800 m² of space, seven suites, and areas designed for leisure and privacy, in one of the most exclusive addresses in the capital.
Sale of the Triplex in Cidade Jardim After Years on the Market
The negotiation concluded a long attempt to sell that began in 2018, coinciding with the end of the marriage between Gimenez and Carvalho and their decision to put the penthouse on the market.
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Since then, the property underwent strategic adjustments, with changes in the presentation of the apartment and reports of variations in the listed price at different times, which is common for ultra-high-end properties.
Sources reporting the transaction indicated that the sale was initially announced by celebrity vehicles and later covered by more widely read portals, reinforcing the public nature of the deal.

Although the most frequently mentioned price is R$ 70 million, some publications referred to previous appraisals in the range of R$ 80 million, without detailing whether this referred to the initial asking price, listing price, or estimate.
Luxury Structure: Seven Suites, Private Theater, and Wine Cellar
The penthouse stands out for its combination of internal and communal areas, featuring seven suites and a layout designed to offer comfort without compromising on technical and entertainment spaces within the apartment.
Among the areas mentioned in reports are a private theater, music studio, and wine cellar, as well as sectors dedicated to well-being, described as spa areas and support spaces linked to the master suite.
There is also reference to a project with high-cost finishes, a hall with double height, and integration of living areas, which helps explain why the penthouse has been noted as one of the most expensive in the country in its segment.

Being located in the Cidade Jardim complex, the property is associated with a standard of security and services that attracts residents interested in discretion, with condominium infrastructure and access to surrounding amenities.
Renovation Before Hand Over and Secrecy About New Images
Before officially passing to the new owner, the triplex was described as having undergone extensive renovation, mentioned as part of the final delivery process, although publications did not detail the full scope of the work.
Despite the apartment having been shown on different occasions when it still belonged to the previous owners, recent images of the results of the revitalization have not been publicly released in the consulted reports.
In earlier records, Luciana Gimenez commented humorously on the expectations of sale, but no new numbers were presented beyond those previously attributed to the property during the period it was still listed.
Neymar’s Father’s Investment in the High-End Real Estate Market
The acquisition was regarded as another move by Neymar’s Father towards high-value assets in prime areas, fitting a typical investment profile that often accompanies public figures linked to sports and entertainment.

At the same time, publications did not disclose whether the penthouse will be used as a residence or linked to a wealth management strategy, as the buyer has not publicly revealed details of the plan for the property.
On the other hand, the fact that the sale took years to finalize indicates that, even in valued addresses, the luxury market remains conditioned to a restricted group of interested parties and lengthy negotiations.
Comparison with Mansions and Property Size
With 1,800 m², the penthouse ranks among the largest residential apartments mentioned in recent reports, but appears smaller when compared to gigantic horizontal residences that often attract attention for their size.
One example mentioned by various outlets is the property attributed to presenter Daniela Albuquerque and businessman Amilcare Dallevo, described as having about 17,800 m², a scale rare even by luxury standards.
Still, experts tend to separate the categories, as a triplex in a vertical condominium involves rules, costs, and services distinct from those of a mansion, which changes the comparison even when the discussion revolves around size.
With the completion of the purchase, the property that for years was associated with the former couple becomes part of Neymar’s Father’s portfolio and reopens the debate on prices and liquidity at the top of the São Paulo market.

1.800m2? Misericórdia! 7 suítes? Vou pensar um pouco mais para a frente: e lavar esse monte de banheiro? Acho que passo (até parece que eu estava disputando o imóvel com o Neymar pai).
Qual o problema de ostentar se o dinheiro é dele? Foi trabalho, sorte? Não sendo roubado tá tudo certo.
Pra pagar impostos eles dividem em em 100 parcelas…
Parabéns para eles, que Deus abençoe os abençoando com mais prosperidade e sucesso