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2025 Nissan Sentra: More Equipped and Cheaper, But Why Does It Sell Less Than the Toyota Corolla?

Written by Valdemar Medeiros
Published on 25/06/2024 at 00:52
Updated on 25/06/2024 at 09:27
Nissan Sentra 2025: Mais equipado e mais barato, mas por que vende menos que o Toyota Corolla?
Foto: Divulgação
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Even Full of Equipment, the New Nissan Sentra 2025 Cannot Compete with the Toyota Corolla. Find Out Why the Sentra Continues to Sell Less than the Corolla in 2024.

Even with the SUV segment dominating the market, companies continue to invest in sedans. Nissan, for example, brought the eighth generation of the Sentra to the Brazilian market in 2023 and recently launched a new Nissan Sentra 2025 that comes with a mid-cycle facelift. Moreover, even with all of this, the Nissan Sentra 2025 sells less than the Toyota Corolla.

Toyota Corolla Sells Six Times More than the Nissan Sentra 2025

All this change has a clear goal: the Japanese brand seeks to “steal” sales from the leader Toyota Corolla. However, the task is much more difficult than it seems. During the first 5 months of this year, the Nissan Sentra 2025 sold less than the Corolla, with only 2,039 registrations, while Toyota’s rival secured 13,313 sales.

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The difference is more than six times in favor of the rival, according to the National Federation of Motor Vehicle Distribution (Fenabrave). To try to reduce this imbalance with the rival, Nissan invested in making the Sentra more equipped from the entry-level version. There are three versions: Advance, Exclusive, and Exclusive with premium interior, costing between R$ 156,490 and R$ 178,390.

Notably, the new Nissan Sentra 2025 comes standard in its most basic version with features such as intelligent automatic headlights, door locking and unlocking in case of accidents, two-zone automatic climate control, driver’s seat with electric adjustment, tire pressure indicator, and alerts for blind spots, rear cross traffic, and lane change.

Comparison of Engine of the Nissan Sentra with the Toyota Corolla

The Nissan Sentra 2025 sells less than the Corolla and its engine remains unchanged. It features a 2.0 naturally aspirated gasoline engine. Even with direct injection of fuel, it delivers a mediocre 151 hp of power and 20 kgfm of torque. The setup is combined with a CVT transmission that simulates eight gears, which is a point where the Sentra falls short of excitement.

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It is worth noting that the Toyota Corolla does not come with all the features present in the Sentra, not even in its most expensive option, the Altis Premium, priced at R$ 182,990 with a 2.0 flex engine producing 175 hp. In the case of the Advance version with premium interior, the interior features a caramel tone, remote engine start, sunroof, electrochromic rearview mirror, Bose sound system, retractable external mirrors, cruise control, and a 360° camera.

In the Sentra, we are talking about a midsize sedan focused on comfort and not a sports sedan. However, the “aggressive” look makes the driver expect performance, and when driving, it is impossible not to miss the turbo.

This happens mainly because the total torque of the Sentra 2025 continues to be delivered only at 4,000 RPM. Thus, overtaking at entrances becomes a task more difficult than one might imagine. It is worth mentioning that it goes from 0 to 100 km/h in 9.4 seconds.

Understand Why the Nissan Sentra 2025 Sells Less than the Corolla

On the other hand, fuel consumption adds a positive balance to the Nissan Sentra. According to Inmetro, it achieves 11 km/l in the city and 13.9 km/l on the highway, always with gasoline. However, the numbers still fall a bit short of the new Toyota Corolla 2.0 flex, which reaches 12.3 and 14.9 km/l, respectively. It is important to mention that in terms of comfort, the Nissan beats Toyota by a landslide, only tying in trunk space, with 466 L.

But, despite all of this, why does the Nissan Sentra 2025 sell less than the Corolla? There is no exact answer to this, but according to experts, it is a market issue, given that Toyota invested heavily in marketing decades ago. This has made it a trusted brand with good products. Another point is that Brazilians tend to buy a vehicle with resale in mind, and the Corolla offers this ease of being resold, unlike its rival Sentra.

Valdemar Medeiros

Formado em Jornalismo e Marketing, é autor de mais de 20 mil artigos que já alcançaram milhões de leitores no Brasil e no exterior. Já escreveu para marcas e veículos como 99, Natura, O Boticário, CPG – Click Petróleo e Gás, Agência Raccon e outros. Especialista em Indústria Automotiva, Tecnologia, Carreiras (empregabilidade e cursos), Economia e outros temas. Contato e sugestões de pauta: valdemarmedeiros4@gmail.com. Não aceitamos currículos!

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