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After 22 Years as a Collaborator at Siemens Smart Infrastructure, Sergio Jacobsen Assumes as Co-CEO of Micropower Energy, Reference in Solar Energy in Brazil, Starting November 1, 2022. At Siemens, Where He Started as an Intern, Sergio Held the Positions of Sales Manager, Smart Grids Manager, Director, Until He Became Vice President of Siemens Smart Infrastructure, a Siemens Segment Focused on Smart Infrastructure.
The change comes at a time of transformation in the electric and solar energy sector, which calls for modernization with the arrival of new digital solutions, the growing presence of renewable energies in the landscape, the demand for better energy quality, and a reduction in carbon emissions. Sergio Jacobsen Assumes as Co-CEO of Micropower Energy Starting November 1.
“I have complete confidence that the storage market will grow in the coming years, shifting consumption at the edge, reducing diesel use for electricity generation, and adding batteries to solar generation. I also see the capacity reserve auction market as promising, allowing the use of much more sustainable, efficient, and competitive solutions”, says Sergio Jacobsen.
At Siemens, Sergio used technology to transform the way we manage and consume energy, in the generation, transmission, and distribution utility markets, as well as in industries. Since the beginning, Sergio has actively participated in the evolution of the business with a focus on smart Brazilian cities. And, leading Siemens Smart Infrastructure, he brought innovative solutions, contributing to the Brazilian energy transition.
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“For us, it is a great achievement to have Sergio Jacobsen at the helm of Micropower. He is an executive with the necessary know-how to enhance Micropower’s performance in the ‘as a service’ segment and with the energy reserve auctions, which should provide more security and reliability for the Brazilian electric sector“, says Marcelo Ávila, Vice President of Energy Solutions at Grupo Comerc.
Sharing the role of co-CEO of Micropower with Sergio is its current CEO and co-founder, Peter Conklin. “I am very happy and proud to see the path taken and the greatness that Micropower has achieved in these five years of existence. The partnerships, clients, and excellence in project delivery have qualified us to attract increasingly larger business, as well as highly skilled executives in the sector, as is the case with Sergio Jacobsen”, assesses Peter.
At Siemens, William de Almeida Pereira will assume the leadership of SI cumulatively with his current role as Head of the Electrical Products (SI EP) area in the country. With a long career in the company, having passed through service, sales, and different business units, leading important challenges in recent years with great success, William de Almeida Pereira celebrates his new position in a challenging environment.
“We are offering technology with purpose to our clients. At this moment when the company turns 175 years old, we have solutions that transform the way we use our resources, seeking energy efficiency, net zero, and data digitalization”, says the executive.
Siemens Holds 20% of Micropower Energy, Reference in Brazil
In mid-2019, Siemens Financial Services (SFS) – the investment arm of Siemens – acquired a 20% stake in Micropower Energy. The company offers clients battery storage as a service (“bSaaS – Battery Storage as a Service”), which reduces electricity costs for clients and provides energy much faster and cleaner than diesel generators. There is no need for clients to invest in equipment and installation, and the service is funded by the savings generated through energy storage.
Large electricity consumers such as retail stores, shopping centers, hotels, and industrial plants can significantly reduce energy costs by using storage to offset energy consumption during peak hours, when electricity costs are highest. Furthermore, Micropower Energy’s service improves energy efficiency by reducing fluctuations and avoiding losses caused by distribution grid interruptions.
In addition to introducing the concept of energy storage to the Brazilian market, the new service reinforces the use of clean energy in the country, as Brazil annually uses over 2 billion liters of diesel and oil derivatives to generate electricity during peak consumption hours.
With the implementation of storage systems, clients will reduce CO2 emissions and pollutants, in addition to encouraging the use of renewable resources in the country. Large corporations have made environmental goals a priority in their activities. It is worth noting that activating the battery to generate energy takes less than 1 second in the event of a distribution network failure, while a diesel generator takes between 30 and 90 seconds.
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