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With Adaptive Noise Cancellation, 70h Battery Life, and Refined Audio, the JBL Tour One M3 Arrives in Brazil as the Brand’s Most Advanced Headphone. See Prices, Specifications, and Whether It’s Worth Buying.
Focusing on high-quality audio and extreme battery life, JBL announced the official launch of the Tour One M3 in Brazil, considered the best Bluetooth headphone from the brand to date. The model arrives with advanced technologies, such as adaptive noise cancellation (ANC), Bluetooth 5.3 connectivity, 70 hours of battery life, and artificial intelligence features for professional-quality calls.
The launch also includes the Tour One M3 SMART Tx, which comes with a dedicated transmitter with universal compatibility — ideal for wireless connections with TVs, computers, and airplane entertainment systems, even without native Bluetooth.
For audiences seeking a premium headphone with long battery life, comfort for prolonged use, and versatility for different scenarios, the JBL Tour One M3 arrives to compete among the leaders in the segment, such as Sony WH-1000XM5 and Bose 700.
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Plenty of Battery Life: Up to 70 Hours of Music Without Recharging
One of the standout features of the JBL Tour One M3 is its 850 mAh battery, which promises up to 70 hours of playback with Bluetooth enabled and noise cancellation off. For those who activate ANC, the battery life remains impressive: 40 hours of continuous use.
In calls, the performance also impresses. With ANC on, you can talk for up to 34 consecutive hours, and without the feature, that time increases to 38 hours. All this with just 2 hours of full charging via USB-C port.
This headphone is on the radar of those who need a companion for long workdays, international travel, or simply want to forget the charger for a few days.
Adaptive Noise Cancellation with AI
The adaptive active noise cancellation system of the JBL Tour One M3 utilizes high-sensitivity microphones and artificial intelligence algorithms to accurately reduce external sounds. It is the same type of technology found in high-end headphones from brands like Sony and Apple.
The main advantage here is the customization via the JBL Headphones app, where the user can adjust the noise cancellation level manually or automatically, depending on the environment.
The Ambient Aware feature is also present, allowing you to hear important external sounds — like announcements at airports or the honk of a car — without removing the headphones.
The TalkThru mode automatically reduces the volume of the music and amplifies the voice of those nearby, ideal for quick interactions without needing to take the headphone off.
Refined Audio with 40 mm Driver and LDAC Support
The JBL Tour One M3 is equipped with dynamic 40 mm drivers, capable of reproducing a wide frequency range between 10 Hz and 40 kHz, going far beyond ordinary human hearing and delivering rich sound in the lows and clarity in the highs.
The support for the LDAC codec — used by those seeking high-resolution audio — ensures wireless transmission with quality close to that of a cable, provided the connected device is also compatible.
Additionally, there is support for SBC, AAC, and LC3 codecs, ensuring compatibility with Android and iOS smartphones, tablets, laptops, and other modern devices.
Robust and Comfortable Design for Prolonged Use
Weighing 278 grams, the headphone is designed to balance robustness and ergonomics. The ear cushions are padded with soft, encompassing material, while the adjustable headband distributes the weight well. Even after hours of use, the Tour One M3 remains comfortable, without causing excessive pressure.
The foldable structure makes it easy to transport in backpacks and bags, and the included hard case ensures protection during travels.
With a discreet appearance and premium finish, the Tour One M3 is positioned as a product aimed at both personal and professional use — especially in home offices or conference rooms.
SMART Tx: Universal Connectivity via Bluetooth Transmitter
The JBL Tour One M3 SMART Tx version brings an additional accessory that further enhances the headphone’s versatility: a compact Bluetooth transmitter with 18 hours of battery life, which can be connected to USB-C or 3.5 mm (P2) inputs.
This feature allows use with devices without integrated Bluetooth, such as airplane entertainment systems, old TVs, consoles, and computers. The connection is stable, with advanced modulation and support for the LC3 codec, ensuring good audio quality even in interference-prone environments.
The SMART Tx is also compatible with Auracast technology, which allows simultaneous transmission to multiple devices in certain ecosystems, such as Android 14 or future versions of Windows.
Other Features and Certifications
The JBL Tour One M3 has official certification from the Zoom platform, making it ideal for video conferencing. Its four beamforming microphones feature echo cancellation and smart voice adjustment, delivering clear calls even in noisy environments.
The wide frequency response, 18 ohms impedance, and 122 dB SPL sensitivity complete the package, showing that the product was designed not only for durability but to deliver high-level performance in any situation.
Price and Availability in Brazil
At the time of publication, the JBL Tour One M3 is available at major retailers in Brazil, both in the traditional version and in the kit with the SMART Tx transmitter. The suggested price ranges from R$ 1,499 to R$ 1,999, depending on the version and the store.
Considering the features offered, the price is below that of direct competitors, such as the Bose 700 (above R$ 2,500) and the Sony WH-1000XM5 (around R$ 3,000), making the model an attractive option in the premium segment.
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