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Understand how the brand’s after-sales strategy combines logistics, extended warranty, and predictable costs to strengthen consumer confidence in Brazil.
The OMODA & JAECOO is therefore advancing in consolidating its operation in Brazil with a direct focus on structured and reliable after-sales. In addition, the strategy prioritizes extended warranty, availability of parts, and competitive maintenance.
In this sense, the company reinforces continuous investments in logistics, technical support, and customer experience. Thus, it seeks to align commercial growth with consistent service and cost predictability.
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OMODA & JAECOO appoints Alessandra Souza as executive marketing director in Brazil and accelerates brand expansion with a focus on innovation, network, and hybrid portfolio.
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Jaecoo 7 with super hybrid SHS system exceeds 1,200 km of combined range with a 1.5 turbo engine, high-density battery, and intelligent energy management.
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Engineers propose a fourth traffic light for intersections – the change promises to affect crossings, queues, and waiting times.
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Chevrolet Suburban Z71 lands in Brazil with a V8 engine, off-road design, air suspension, seven seats, and colossal size, a rare version imported for around R$ 1.3 million with luxury and exclusivity.
According to Roger Corassa, executive vice president of the brand in Brazil, “after-sales is where trust is built.” Therefore, the company prioritizes long-term relationships with consumers.
competitive maintenance and cost predictability
Furthermore, the strategy includes a maintenance plan with highly competitive costs. As a result, the consumer gains financial predictability throughout the vehicle’s use.
On the other hand, the program considers optimized review intervals and durability-focused engineering. Thus, the maintenance cost becomes one of the most accessible among technological SUVs.
In this context, the Jaecoo 7 model stands out. The cost of the first three reviews totals R$ 3,215.28, being about 15.5% lower than direct competitors.
In addition, the brand adopts:
- Fixed prices for reviews and labor
- Reduction of total ownership cost
- Transparency in expenses over time
Thus, the customer obtains a more rational and predictable experience, a decisive factor in the Brazilian market.
efficient logistics with a distribution center in Cajamar
At the same time, the company has structured a robust logistics infrastructure. To this end, it created a distribution center in Cajamar (SP), considered a national strategic hub.
Thus, the warehouse ensures a high level of parts availability for dealerships. Consequently, customer service time is reduced.
Currently, the structure is undergoing expansion:
- From 1,600 m² to 3,000 m²
- Capacity for over 8,000 part codes
- Stock of around 100,000 items
Moreover, the operational goal exceeds 98.7% logistics efficiency, even with network expansion planned for 2026. Therefore, the strategy supports growth with agility and reliability.
extended warranty reinforces trust and quality
On the other hand, the brand offers a 7-year or 150,000 km warranty, valid for all models in Brazil. In this way, it reinforces its commitment to durability and engineering quality.
Considering average data from the Brazilian automotive sector, vehicles run between 10,000 and 15,000 km per year. Thus, the coverage can exceed eight years of actual use.
Additionally, in hybrid models, the batteries come with an 8-year warranty. Therefore, the consumer receives additional security in electrified technologies.
This decision reflects, above all, the company’s confidence in its global performance and safety standards.
training and quality in after-sales
At the same time, the company invests in continuous training for dealerships. Thus, it ensures technical standardization and excellence in service.
Moreover, it implements constant monitoring with indicators such as:
- NPS (Net Promoter Score)
- CSI (Customer Satisfaction Index)
- FRFT (First Repair Fix Time)
Simultaneously, digital platforms offer real-time technical support, speeding up diagnostics and repairs.
Thus, the operation includes:
- Strategic inventory management
- Clear service guidelines
- Transparency in deadlines
Consequently, the customer experience becomes more efficient, predictable, and reliable.
long-term strategy in the Brazilian market
Finally, the after-sales strategy is aligned with the company’s vision of building a solid and sustainable presence in Brazil, especially starting from 2024 and with expansion planned until 2026.
In the face of an increasingly competitive market, the brand bets on credibility, trust, and continuous support as strategic differentiators.
Thus, by integrating logistics, competitive maintenance, extended warranty, and technical training, the company consolidates a model focused on the complete customer experience.
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