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A Survey Revealed Which Beers Are the Most Consumed in Brazil, With Highlight on Brahma, Heineken, Skol, Amstel and Other Brands That Divide the Taste of Brazilians
You know that break after a busy day, when all you want is to relax with a cold beer in hand? Well, for many Brazilians, this scene is almost a ritual. But, after all, which brands dominate this moment?
A survey listened directly to consumers to reveal the most consumed beers in the country. The ranking includes traditional brands as well as new ones that have carved out their space in recent years.
Brahma Leads Comfortably
Brahma tops the list, with 43.1% preference. It is that beer present everywhere: at weekend barbecues, family parties, corner bars, and even at the beach. The brand is most consumed by individuals aged 35 to 64, especially in classes C, D, and E.
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In the Southeast, Brahma’s dominance is even more pronounced: 48.1% of respondents from the region claimed to consume it. Even in other regions of the country, the brand’s presence remains strong.
Heineken Grows Among Young People
Right behind Brahma is Heineken, with 40.6% consumption. However, when it comes to preferred brand, it takes the lead with 16.7%.
The Dutch beer has captured the hearts of younger people. Among Brazilians aged 18 to 24, 68.8% consume Heineken. In the 25 to 34 age group, the preference is also strong: 61.1%.
Classes A and B are the ones that consume this brand the most, especially in the Northeast (49.7%) and Central-West (41%). Heineken has become a symbol for an audience looking for something different from the ordinary.
Skol Remains Strong in Popular Taste
With 36.6%, Skol ranks as the third most consumed beer in the country. Even though it’s not everyone’s favorite, it continues to have a strong presence in the Brazilian daily life. Among classes D and E, it is well-accepted and stands out in the North of Brazil, where it leads with 51.2%.
Skol is also recognized as the third favorite among the audience, with 14.2% of respondents saying it is their favorite. It is a brand that maintains tradition and reach.
Amstel Secures Its Space
With 33.2% consumption, Amstel is among the most recalled by Brazilians. In the South of the country, the brand leads with 37.2%, consolidating its regional strength. Despite being newer compared to others on the ranking, Amstel has been growing consistently.
Its growth shows how new options have guaranteed space in the national market. Many consumers are open to trying, and Amstel has managed to take advantage of this gap.
Budweiser Is Also on the List
Budweiser, with 28.8%, is one of the most consumed beers in Brazil. Known worldwide, the brand attracts a diverse audience. It is popular among those who enjoy different flavors but still want something easy to find.
It is a brand present in both large events and simpler moments, such as gatherings with friends.
Antarctica Keeps Tradition
Antarctica appears with 27.6% among the most consumed. Although it is not the audience’s favorite, it still makes its presence felt in everyday life. Whether in supermarkets, bars, or neighborhood parties, the beer continues to be remembered.
The tradition of Antarctica ensures its seats at many Brazilian tables, even with the advance of new brands.
Itaipava Is a Brand Present All Over Brazil
With 26.5%, Itaipava remains a beer recognized by a large part of the population. Its presence is constant at parties, gatherings, and popular events. Furthermore, it is easily available throughout the country.
It is a brand that has managed to establish itself in the market with good reach and a unique identity.
Stella Artois Pleases Those Seeking Variety
Stella Artois has 18% consumption and attracts an audience looking to vary from the more popular brands. It is a beer that combines tradition with a touch of sophistication.
It is often chosen by consumers who want something different, but still within what is considered accessible and easy to find.
Petra Gains Increasing Space
With 16.7%, Petra appears as one of the newcomers in Brazilian taste. It wasn’t so well-known a few years ago, but it has been gaining strength. The brand bets on different flavors and attracts those who enjoy experimenting.
The growth of Petra shows how the Brazilian audience is open to new options, even if they are still establishing themselves.
Original Closes the Ranking With Tradition
Original, with 16.4%, completes the list of the 10 most consumed beers in Brazil. It is a classic brand, with strong appeal among more traditional consumers. Even not being the most talked-about, it maintains space among those who already know and enjoy its flavor.
It is a beer that remains strong, especially among those who prefer a more classic and authentic touch.
Consumption Habit of Brazilians
The survey indicated that 61% of Brazilians over 18 consume beer. The habits vary widely: 19.4% drink only occasionally, 16.1% once a week, 13.1% two to three times a week, 8.9% one to three times a month, and 3.5% said they drink every day.
With information from Curta Mais.
Eu gosto muito desse tipo de reportagem
Cara, somando estes dados, chega-se a 320% ISSO NÃO EXISTE, pois a dona de rodas ar vendas, TODAS, não pode ultrapassar 100%. Como você faz um levantamento absurdo assim e posta.
Faltou a Serramalte, a melhor cerveja do Brasil.