In Celebration of the Company’s 20 Years in the Distribution Market, Group Will Present Its Complete Portfolio and the New Partnership with TCL Mobile to the Public of the Largest Business Fair in Latin America
São Paulo, July 7, 2022 – In celebration of 20 years of operation in the market, the group Rcell, the largest privately held distributor of smartphones, games, and IT in the country, will participate for the first time in the Eletrolar Show, the largest business fair in Latin America.
As a first-time exhibitor, Rcell will highlight the new partnership with TCL Mobile, present in over 160 countries, a leader in innovation and technology, which designs, develops, manufactures, and sells products, including smartphones and tablets. “We are becoming one of the exclusive distributors of the brand, bringing launches to visitors who check out our stand during the 4 days of the fair. We chose to participate in Eletrolar to celebrate the group’s 20 years and present this great partnership. This is the best time for Rcell to be even closer to one of its most important assets, the customer, as well as to showcase all the company’s news,” assures the CMO, Alexandre Elias.
In addition, the company will present its newest category; Electrics, which is internally called “Multicategories,” and encompasses 17 brands solely in this segment, including Suggar, Electrolux, Mallory, Wap, Whirlpool, Singer, and Itatiaia. Other brands for which Rcell is the official distributor will also be present at the stand, such as Motorola, Philco, Samsung, LG, and Asus.
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“In fact, some of these products, such as laptops, smartphones, and consoles (PS5 and Nintendo Switch) will be displayed at our booth for the public to try out,” adds Alexandre.
A leader in the distribution segment, Rcell is a company focused on developing solutions for businesses, operating in the segments of smartphones, games, IT, and electronics, with the differentiator of an agile, dynamic, and intelligent market model. In logistics coverage, the company reaches over 28,000 points of sale in all regions of Brazil and has four Distribution Centers (CDs), located in São Paulo, Espírito Santo, and Santa Catarina.
About Eletrolar:
The 15th edition of the Eletrolar Show will take place from July 11 to 14 at the Transamérica Expo Center in São Paulo. This is the largest B2B fair for electronics, appliances, games, technology, and household utilities in the Latin American market, which will bring interactive spaces and the launch of the marketing platform for online sales aimed at small retail this year.
Connectivity and the Internet of accessories are expected to be the highlights at Eletrolar, and visitors will be able to closely check out the novelties from 700 exhibiting brands, which will bring more than 10,000 products and around 2,000 launches to the fair.
Source: Mariana Durante Via XCOM Agency of Communication Rcell

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