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Renault drops price of Kwid E-Tech in new strategy against competitors like BYD Dolphin and Caoa Chery iCar

Written by Geovane Souza
Published 11/08/2023 às 15:36
Renault drops price of Kwid E-Tech in new strategy against competitors like BYD Dolphin and Caoa Chery iCar
Source: Renault / Disclosure

The arrival of BYD's electric car causes the price of the Renault Kwid E-Tech to be significantly reduced, generating savings for consumers.

The electric vehicles in Brazil is increasingly competitive. In a recent move to stand out, Renault has updated the price tag of its Renault Kwid E-Tech, his electric car that was already considered one of the cheapest in the country.

Kwid E-Tech's new price is a strategy against competitors

A Renault announced a significant adjustment in the price of Renault Kwid E-Tech, now selling it at BRL 139.990, a considerable saving of BRL 10.000 compared to its previous value. This price cut comes in response to increasing competition, especially after the launch of BYD Dolphin in June.

Other models, such as the Caoa Chery iCar, have also adopted similar measures, reflecting the intense battle in the affordable electric car segment.

Renault Kwid E-Tech price evolution

When the Renault Kwid E-Tech was launched in April last year (2022), the introductory price was BRL 142.990. However, after a brief increase, the automaker decided to reduce the value, probably to face the newcomers in this market.

Despite this price move, auto sector experts believe that the Renault Kwid E-Tech will still face challenges, especially against BYD Dolphin, valued at R$149.800. The vehicle of Chinese origin offers larger dimensions, more interior space and additional features.

Discover the characteristics of the Renault Kwid E-Tech

Noteworthy is the performance and efficiency of Renault's electric car. Equipped with a 48 kW (65 hp) electric motor, the Renault Kwid E-Tech reaches 0 to 50 km/h in just 4,1 seconds, with a top speed of 130 km/h.

In addition, its 27 kWh battery offers an estimated autonomy of 185 km according to Inmetro standards. Under WLTP conditions, this distance extends to 265 km. A convenient feature is the ability to charge it from a household outlet, recovering up to 190 km in approximately 9 hours.

The electric vehicle market is constantly evolving and the Renault Kwid E-Tech is proof of the automakers' adaptability to this dynamic. With its new pricing strategy, it remains to be seen how the model will perform against its rivals.

Regardless of the challenges, Renault is committed to offering affordable and efficient options in the electric car segment in Brazil.

Geovane Souza

Geovane Souza is a specialist in internet content creation, SEO actions and digital marketing. In his spare time he studies Information Systems at the IFBA Campus of Vitória da Conquista.

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