Flora Energia expands to Rio de Janeiro and generates even greater savings due to the water crisis and the adhesion of thermoelectric plants; consumption in warm seasons will be more expensive than in winter

A startup of renewable energy Flora Energia arrives in Rio de Janeiro to supply clean and sustainable energy and reduce the electricity bill. While in São Paulo Energytech achieves savings of up to 10%, in the state of Rio de Janeiro the discount is even greater, up to 17%. With the water crisis and the consequent increase in the tariff flag by the concessionaires, the deduction can reach 26,5% in the capital of Rio de Janeiro.

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User does not need to invest in panel installations or other works; just sign up on the digital platform and you will be able to have the discount on your account

“In Rio, the cost of energy (kWh) to the customer is higher, due to factors such as the greater loss in the distribution process. In addition, there is an exemption from ICMS on Energy Credits from Distributed Generation, so it reduces the amount that must be paid to the distributor and Flora manages to deliver even more savings in the region”, points out Roberto Cavalieri, one of the company's founders. The user does not need to invest in panel installations or other works; just sign up on the digital platform and you will be able to have the discount on your account.

Created in 2020 and present in more than 300 municipalities, Flora reached 100% of capacity in the interior of São Paulo. The startup works through the Distributed Generation system, in which sustainable farms produce and inject renewable energy into the local utility grid, receiving energy credits that are then passed on to their customers in the form of a discount on their electricity bills.

The distributor remains responsible for the energy supply – therefore, there are no additional risks of power outages – and sends the bill already with the reduced value. Flora issues a separate invoice, referring to consumption in the month – which is directly deducted from the concessionaire's account. The sum of the two invoices is always less than the traditional model.

The pocket benefits are combined with the reduction of the environmental impact: Flora already avoids the emission of more than 215 tons of CO2 into the atmosphere per year, consuming clean energy, which means the equivalent of more than 10 trees planted. “We created an exclusive operational, commercial and technological solution that makes it possible to efficiently serve residential customers. In addition to a greater offer of renewable energy in the market, we allow consumers freedom of choice – previously tied to the monopoly of the concessionaire in their region”, says Cavalieri.

Electricity bill remains high in warm seasons and tends to become more expensive

The collective imagination is that more light is spent in winter, but the forecast is that the electricity bill will remain high even in the warmer seasons. “The consumption profile changes, but not necessarily less is spent. If, on the one hand, winter costs are higher with hot showers, heaters and lights that are turned on earlier, due to early nightfall, in summer the increase in consumption is mainly due to greater use of air conditioning, refrigerators and fans, for example”, lists the founding partner of Flora Energia.

With the water crisis, the bill tends to come even higher. Due to the emptying of the reservoirs of hydroelectric plants, the government took emergency measures to guarantee the supply of energy and avoid blackouts, such as activating more thermoelectric plants, which have higher costs.

Aneel (National Electric Energy Agency) approved the auction for contracting reserve energy from May 2022 to December 2025, the period whose costs must be passed on to consumers. “With Flora, the customer guarantees predictability in his spending, always maintaining the same tariff level, with protection against all brand variations”, says Cavalieri, who recommends conscious consumption.

On Flora Energy - Startups pioneer in offering renewable energy to residential consumers. Created in 2020, Flora Energia's mission is to democratize access to clean and sustainable energy, with a discount of up to 26,5% on the electricity bill, through a practical, fast and 100% digital experience.