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In tribute to 100 years of Chevrolet in Brazil, the S10 100 Years pickup arrives in stores with exclusive updates in design, off-road suspension, and advanced technologies. The limited edition reflects the perfect combination of performance and sophistication.
In celebration of Chevrolet’s centenary in Brazil, the North American manufacturer officially launched the S10 100 Years, a special and limited edition of the traditional medium pickup aimed at off-road adventure fans.
With only 100 units produced, the version arrives at Brazilian dealerships for R$ 325.690,00, equipped with a series of exclusive design and off-road performance features.
The model had made a discreet appearance in January, but now gains prominence in the brand’s stores as the first of three commemorative vehicles that will mark the company’s centenary in the country.
The main draw of this edition is the new Ironman suspension, designed specifically for trails, featuring more robust shock absorbers and all-terrain tires (265/60 R18) that increase the body height and enhance its capability to tackle uneven terrain.
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The package of technical improvements positions the S10 100 Years as an option aimed at the audience that demands more from the pickup beyond urban use.
Redesigned Visual and Exclusive Identity
The visual of the S10 100 Years has also been rethought to highlight the commemorative and adventurous character of the model.
The front bumper received integrated LEDs, while the exclusive roll bar and black details contrast with the pearl white paint, created especially for the edition.
Stylized stickers featuring mountains adorn the sides and reinforce the vehicle’s off-road appeal.
Inside, the finish follows the proposal of rustic sophistication.
The red stitching contrasts with the black upholstery in the seats, which mix leather and suede fabric, conveying a feeling of sportiness and comfort at the same time.
The multimedia center with an 11-inch screen and the digital panel of 8 inches remain unchanged compared to the conventional version, maintaining the connectivity and technological resources that are already standard in the line.
Robust Mechanics Aligned with New Regulations
Even with so many aesthetic and functional modifications, the engine follows the tried and tested formula of the model: a 2.8 turbo diesel engine with 207 horsepower and 52 kgfm of torque, paired with an eight-speed automatic transmission.
This configuration had already been updated to meet the requirements of the new phase of Proconve L8, which came into effect in January 2025, requiring the use of Arla 32 additive to reduce emissions.
The performance of the pickup, combined with the new suspension, reinforces the appeal of the 100 Years edition as a vehicle ready for heavy-duty work and leisure on trails.
The set maintains the S10’s recognized durability but with a new visual and functional package that positions it as one of the most daring versions ever launched.
Recent Re-Styling Inspires Limited Series
The S10 underwent a re-styling in 2024, which served as the basis for the development of the special edition.
Elements inherited from the Chevrolet Colorado — such as the thinner headlights and the raised front grille — modernized the pickup’s visual without compromising its identity.
The rear also received updates, such as the tailgate featuring the name “Chevrolet” embossed and the new LED taillights.
This base served as a platform for customizing the 100 Years version, which gains a more aggressive and modern appearance.
Despite the focus on the commemorative edition, Chevrolet maintains the strategy of constantly evolving its pickup line to face strong competition in the segment.
Safety and Comfort Features Complete the Package
In addition to the visual and technical highlights, the S10 100 Years comes with a robust list of standard equipment.
Among the confirmed items are full-LED headlights, six airbags, wireless charging system for smartphones, digital climate control, and the advanced ADAS package, which offers features such as blind spot alert and lane-keeping assist.
This set places the S10 100 Years among the most complete versions in the line, focusing not only on performance but also on safety and comfort for the driver and passengers.
The proposal is to unite mechanical robustness, embedded technology, and a unique visual that celebrates the brand’s 100 years with style and personality.
Series 100 Years: More Models on the Way
The S10 100 Years is just the first chapter of the trilogy that Chevrolet is preparing to celebrate its centenary in Brazil.
Throughout 2025, the manufacturer will also launch commemorative editions of the Onix and Tracker models, completing the special series aimed at three of the most popular vehicles in its line in the country.
The strategy not only reinforces the symbolism of the date but also creates an opportunity to retain customers and attract new consumers interested in differentiated products.
Each model will have its own identity and limited production, adding value to the brand’s portfolio in the national market.
Chevrolet Completes 100 Years in Brazil with a Legacy of Trust
Founded in 1925, Chevrolet is part of Brazilian automotive history and has established itself as one of the most traditional and recognized brands in the country.
Over a century, the manufacturer has helped shape the national market with iconic models such as Opala, Monza, Chevette, Corsa, Astra, and more recently, Onix, S10, and Tracker.
With the 100 Years series, the brand reinforces its legacy of innovation, performance, and trust, attributes that continue to shape its presence in the country.
Launching special editions like this S10 is a way to honor the past, celebrate the present, and pave the way for the future.
Would you have the courage to tackle a trail with a S10 100 Years? Tell us in the comments if this special model fits your lifestyle!
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