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Lamborghini’s Headquarters in Italy Addresses Electric Car Factory in SC and States That It Does Not Authorize Opening in Brazil

Written by Valdemar Medeiros
Published on 07/05/2021 at 10:42
Lamborghini - carros elétricos - SC - fábrica
Ilustração da sede da Lamborghini na Itália – Fonte: Ilustração CPG
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After Rumors That Lamborghini Would Open A New Electric Car Factory In SC, The Company’s Headquarters In Italy Denied The Idea 

The statement from Lamborghini Latinoamérica that a new electric car factory would soon arrive in SC was addressed by the headquarters Automobili Lamborghini S.p.A. in Italy, which also told the newspaper NSC Total that the rights of Mexican businessman Jorge Garcia Fernandez are not recognized by the company. 

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Automobili Lamborghini S.p.A. In Italy Comments On The New Factory In Brazil 

Through its marketing and communication channels, Automobili Lamborghini from Italy stated that it is the only one that can make the final decision on any actions taken in other countries, especially if it involves the creation of a new factory for electric car production. The businessman who claimed the opening of the factory in SC has no rights to do so. 

Automobili Lamborghini from Italy also highlights that there are several legal proceedings involving the Lamborghini brand and Lamborghini Latinoamérica and that it is seeking to nullify any actions taken recently by Jorge Garcia Fernandez.

Understand How The “Rumor” Of The New Lamborghini Electric Car Factory In SC Originated

The idea of a new electric car factory from Lamborghini on Brazilian soil emerged many years ago when Joan Fercí visited the state of SC. The businessman even met with interim governor Daniela Reinehr to discuss business. 

The rumor about the brand took a new turn when Fercí decided to invest in the real estate industry in the cities of Governador Celso Ramos and Balneário Camboriú, using the Lamborghini brand to promote himself positively. 

Before the Italian Lamborghini’s statement about the electric car factory in Brazil, Automóviles Lamborghini Latinoamérica sent a note confirming that there are legal issues but that the company has its rights recognized in court. The company was also displeased with the media exposure. 

Valdemar Medeiros

Formado em Jornalismo e Marketing, é autor de mais de 20 mil artigos que já alcançaram milhões de leitores no Brasil e no exterior. Já escreveu para marcas e veículos como 99, Natura, O Boticário, CPG – Click Petróleo e Gás, Agência Raccon e outros. Especialista em Indústria Automotiva, Tecnologia, Carreiras (empregabilidade e cursos), Economia e outros temas. Contato e sugestões de pauta: valdemarmedeiros4@gmail.com. Não aceitamos currículos!

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