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Festival Drives Jobs, Focuses on Diversity and Brings Global Best Practice Technology Operation
With the approach of The Town 2025, São Paulo prepares for days of intense movement, increasing expectations for qualified security. As thousands of visitors plan for the days 6, 7, 12, 13, and 14 of September, the Interlagos Autodrome transforms into the main stage of innovation and opportunities in the sector. Thus, SegurPro, the national leader in asset security, announced on July 11, 2025, the opening of 2,000 positions for security guards. In this way, the company reinforces its commitment to diversity, inclusion, and advanced technology to meet the demand of São Paulo’s largest festival.
Selection Focuses on Technology and Inclusion, Changing the Industry Standard
By excelling at major events, SegurPro, part of the Prosegur Group, has become nationally recognized after taking on operations for Rock in Rio, Lollapalooza, and Formula 1. Therefore, this year, the goal is to exceed expectations even further, as the operation at The Town 2025 will feature real-time monitoring, drones, smart cameras, and an exclusive Operational Control Center. As a result, the audience will enjoy an even safer and more innovative experience.
Moreover, the selection process launched in July 2025 has an explicit commitment to diversity. For this reason, at least 30% of the positions are reserved for women. Additionally, candidates from other diversity groups, as long as they are technically qualified, are also included in SegurPro’s focus. Consequently, the security sector gains more representation. It is worth noting that in 2024, there were approximately 530,000 registered security guards, according to the Federal Police. This highlights the strength and need for advancements in the segment.
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Staff Receive Training and Real Opportunities for Growth
To work at the event, it is necessary to present regular training in asset security courses, extension for large events, and mandatory re-certification, which raises the level of requirements and quality. Moreover, SegurPro offers differentiated compensation, awards for attendance, and full meals. In this way, the company encourages the appreciation and recognition of the security professional.
According to Paulo Armário, Events Operations Manager at SegurPro, the experience gained at events is always a pathway to new internal opportunities. For example, just in the last year, 20% of temporary security guards were hired for other positions within the company. As a result, continuously investing in training and specialization in Crowd Management becomes a competitive and fundamental differential.
In-Person and Digital Registration with Exclusive Guidance
For those who wish to participate, just go to the SegurPro base located at Rua dos Italianos, 988, Bom Retiro, São Paulo, starting at 8 am, from Monday to Friday. Therefore, it is essential to bring ID, CPF, PIS, proof of residence, and certification of required courses. If the candidate prefers, there is the option to register digitally with assistance from Rose, who facilitates and accelerates the entire process, making it more accessible and transparent.
Successful Operation Already Proven in Previous Editions
During the first edition of The Town, in 2023, SegurPro was responsible for the event’s security, which involved over 110 cameras, drones, bodycams, analytical software, and even the robotic dog Yellow. Thus, the company solidified its pioneering status and has invested in recent years in the concept of Hybrid Security. As a result, cutting-edge technology and trained teams operate in an integrated manner across multiple countries.
Additionally, SegurPro currently maintains over 26,000 permanent professionals throughout Brazil, distributed across around 5,000 workstations. Thus, the company maintains its leadership in large-scale events, adhering to international standards of excellence and quality.
Impacts on the Market, Economy, and Diversity
- As a direct effect, 2,000 new positions stir the labor market in 2025
- Furthermore, at least 30% of the opportunities are allocated to women, promoting real inclusion
- As a consequence, training and chances for hiring enhance the value of the security guard
- As a result, monitoring technology advances with each edition
- Experience in large events, thus, drives new opportunities in the sector
SegurPro reaffirms its leadership position by constantly investing in diversity, innovation, and transparency in its selection process. Finally, official data from the Federal Police and nominal information on executives, such as Paulo Armário (July 2025), prove the segment’s solidity and trends towards professionalization and inclusion in Brazil.
Do you believe that affirmative policies and technology can truly transform the security sector in Brazil? What else is needed to ensure the appreciation of these professionals at large events? Share your opinion!
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