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Shopping São José Presents Updated Results of the SSJ Mais Program, with Data on Sustainability, Recycling, Renewable Energy Use, and CO₂ Reduction. Learn How Environmental Actions Have Been Transforming Management and Reducing Impacts in Recent Years.
Shopping São José, located in São José dos Pinhais, in the Metropolitan Region of Curitiba, consolidates its environmental actions with concrete results through the SSJ Mais program. According to articles published by Bem Paraná and ABRASCE on March 3, upon completing five years, the initiative brings together structured sustainability and recycling actions, with measurable impacts on waste reduction, efficient resource use, and emission mitigation.
According to the latest data, the numbers draw attention. In 2025 alone, 74,640 tons of paper and cardboard, 3,670 tons of plastic, and over 1,230 tons of metals were recycled. Since 2024, 100% of the electricity consumed by the enterprise comes from renewable sources, certified through I-RECs (International Renewable Energy Certificates).
SSJ Mais Program Consolidates Five Years of Sustainability at Shopping São José
These measures put Shopping São José in the spotlight when it comes to sustainability in the shopping center sector, demonstrating that the SSJ Mais program goes beyond isolated campaigns and integrates with operational management.
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Established five years ago, the SSJ Mais program was created to reduce environmental impacts, improve resource efficiency, and strengthen the bond with the local community. Since then, it has become the main sustainability axis of Shopping São José.
Among the implemented actions is the permanent use of hand dryers in the restrooms. This measure resulted in the reduction of approximately 700 kilograms of paper, contributing to the estimated preservation of 21 trees. Although simple, the initiative demonstrates how operational decisions directly impact environmental indicators.
Another relevant front is the reuse of rainwater. The accumulated volume exceeded 22 thousand liters, used for cleaning the shopping mall. This practice reduces demand for potable water and reinforces efficient management of water resources within the SSJ Mais program.
Large-Scale Recycling Strengthens Sustainability at Shopping São José
Recycling is one of the most significant pillars of the environmental strategy of the enterprise. In 2025, Shopping São José registered the recycling of 74,640 tons of paper and cardboard, a volume that contributed to the preservation of more than 2,242 trees.
During the same period, 3,670 tons of plastic were recycled, avoiding the extraction of approximately 477 kilograms of oil. There was also the collection of more than 1,230 tons of metals, which prevented the need for about 6,150 kilograms of ore.
The data reinforces how sustainability, combined with structured recycling, reduces pressure on natural resources. By decreasing the sending of waste to landfills, Shopping São José helps tackle one of the main environmental challenges faced by Brazilian cities.
Renewable Energy and I-REC Certification Expand Environmental Commitment
Another central point of the environmental strategy of Shopping São José is the energy matrix. Since 2024, the enterprise has operated with 100% of its electricity from renewable sources, certified through I-RECs.
The I-REC certificates ensure the traceability of energy generated from clean sources, such as solar, wind, hydropower, and biomass. Thus, the shopping mall guarantees carbon neutrality in the generation of the energy consumed in its operations.
This decision strengthens the positioning of the SSJ Mais program within environmental governance practices. The adoption of renewable energy reduces the carbon footprint of the enterprise and aligns Shopping São José with the growing demands of consumers and investors attentive to ESG practices.
Administrative Sustainability and Reduction of Paper Consumption in the SSJ Mais Program
Sustainability at Shopping São José also manifests in internal processes. In 2025, the adoption of electronic signatures in contracts resulted in savings of 13,286 sheets of paper and 493 envelopes and labels, according to a DocuSign report cited by the enterprise.
The digitization of documents contributes directly to the reduction of paper consumption and strengthens the recycling policy. In addition to reducing operational costs, the measure optimizes administrative flows and decreases waste generation.
By integrating technological innovation with environmental goals, the SSJ Mais program extends the reach of sustainability beyond areas visible to the public, incorporating responsible practices into corporate routine.
Social Impact and Community Empowerment within the Sustainability Strategy
The commitment of Shopping São José is not limited to environmental dimensions. The SSJ Mais program also includes a structured social axis. In 2025, 4,110 kilograms of donations were accounted for, destined for partner institutions and organizations.
Since its inception, the project has allocated 16,506 tons of donations to more than 30 institutions. The significant volume shows that sustainability, in the context of the enterprise, also involves social responsibility and support for the local community.
This engagement strengthens relationships with residents, assistance entities, and institutional partners, consolidating Shopping São José as an active agent in regional development.
Accumulated Results Show Consistent Evolution of the SSJ Mais Program
Upon completing five years, the SSJ Mais program presents relevant accumulated results. During this period, 2,595 tons of waste were recycled, along with savings of 184 tons of CO₂ that were not released into the atmosphere.
The reduction of emissions is equivalent to the planting of 1,289 trees, according to data released by the enterprise. These numbers demonstrate consistency in actions and reinforce the long-term strategy adopted by Shopping São José.
According to Graziela Elias, operations manager of Shopping São José, the results show that sustainability is an operational and strategic decision. Solutions such as the permanent use of hand dryers and high volumes of recycling directly contribute to reducing the sending of waste to landfills.
New Initiatives Expand Sustainability and Recycling at Shopping São José
For 2026, the SSJ Mais program anticipates new actions for environmental and community engagement. Among them is the holding of a street race in partnership with the City Hall of São José dos Pinhais and Movimento Viva Água.
As an environmental legacy of the action, the planting of 2,000 seedlings is planned. The initiative amplifies the positive impact of sustainability promoted by Shopping São José and reinforces the integration between the private sector and public power. The expectation is that the event will strengthen environmental awareness and encourage community participation in recycling and preservation practices.
Sustainability as a Competitive Advantage and Permanent Commitment
The trajectory of Shopping São José demonstrates that sustainability and recycling can be integrated systematically into the management of a shopping center. The SSJ Mais program brings together environmental, administrative, and social actions that deliver concrete and measurable results.
With 74,640 tons of paper and cardboard recycled in 2025, 3,670 tons of plastic repurposed, 1,230 tons of metals collected, 22,000 liters of rainwater reused, and 100% certified renewable energy since 2024, the enterprise consolidates an integrated environmental management model.
By aligning strategy, governance, and community engagement, Shopping São José strengthens its regional relevance and demonstrates that sustainability has ceased to be a trend and has become an essential element of operation. The SSJ Mais program, upon completing five years, reaffirms this commitment and projects new advances for the coming cycles.
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