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With High in the Delivery System, Mexican Startup Invests in Brand Expansion, Resulting in the Availability of Several Job Openings in Brazil
A new app from the originally Mexican startup Justo, which delivers everything from food to cleaning products, arrived in Brazil this week, with an initial investment of around US$ 40 million and generating thousands of job openings. Firmly betting on this delivery system, the startup already expects to create another 3,000 jobs for Brazilians. The Mexican startup reported that it has raised over US$ 100 million in investments to ensure its expansion in Mexico. Now, after the launch of its new unit in São Paulo, the company stated that it aims to reach around 1 million Brazilians, potentially generating between 3,000 and 5,000 jobs by 2023.
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Mexican Delivery Startup Arrived to Conquer Brazil with Many Job Openings
The founder and CEO of the Mexican startup Justo, Ricardo Weder, stated in a note that Brazil represents great potential but is also a significant challenge due to its size and the high complexity of the local market. Weder also reported that despite this, he believes that with effort, talent, and passion, his brand will achieve great success here in Brazil.
Founded during a dark time in the world, Justo emerged during the global pandemic. With the increase and valuation of the delivery system, it just took creating an online platform to start investing in this field.
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Currently, Justo proudly showcases its growth, which is around 800% in utilization and profit. The startup operates in Mexico City and three other cities: Puebla, Queretaro, and Guadalajara. The delivery system remains strongly operational, delivering a variety of products ranging from cleaning supplies to fresh food.
Differential of the Startup Compared to Other Apps
Unlike other delivery apps, such as Cornershop and Rappi, which need to contact other establishments or physical stores to fulfill their customers’ orders, Justo has its own stock of goods, which speeds up the delivery process. Demand grows due to the quality and speed of deliveries.
Employees’ Autonomy
Another significant differential of the Mexican startup is that its delivery personnel have full autonomy to set the prices for their deliveries. This permission and trust allow the delivery workers to define what they consider a fair price, taking into account the risks they face and the maintenance of their primary work tool. Factors such as sudden weather changes, lack of infrastructure in neighborhoods, the level of danger in certain areas, maintenance of their motorcycle/car, gas prices, among others.
Unlike other apps that pre-determine a delivery price, Justo believes that the delivery workers themselves need to analyze and define the price they consider appropriate for the route from the starting point to the customer’s home, including the return trip to Justo’s distribution center.
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