With a rise in the delivery system, Mexican startup invests in expanding the brand, resulting in the availability of several job openings in Brazil
A new application from the originally Mexican startup called Justo arrived in Brazil this week, which delivers everything from food to cleaning products, with an initial investment of around US$ 40 million and generating thousands of job openings. Betting firmly on this delivery system, the startup already expects to generate another 3 jobs for Brazilians. The Mexican startup reported that it has gathered more than $100 million in investments to secure its expansion in Mexico. Now, after launching its new unit in São Paulo, the company has stated that it intends to reach around 1 million Brazilians, which could generate between 3 and 5 thousand jobs, by 2023.
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The founder and chief executive of the Mexican startup Justo, Ricardo Weder, said in a statement that Brazil represents great potential, but that it is also a great challenge because of its size and the high complexity of the local market. Weder also reported that, despite this, he believes that, with effort, talent and passion, his brand will achieve great success here in Brazil.
Founded in a dark time in the world, Justo was created in the midst of a global pandemic. With the increase and appreciation of the delivery system, it was enough to create an online platform to start investing in this branch.
Currently, Justo deservedly shows its growth, which is around 800% utilization and profit. The startup operates in the capital Mexico City and in three other cities, namely Puebla, Queretaro and Guadalajara. The delivery system is still fully operational, delivering a variety of products, from cleaning materials to fresh food.
Startup differential compared to other applications
Unlike other delivery apps, such as Cornershop and Rappi, which need to contact other establishments or physical stores to request their customers' orders, Justo has its own stock of goods, which speeds up the delivery process. Demand grows due to the quality and speed of deliveries.
Employee autonomy
Another great differential of the Mexican startup is the fact that its couriers have complete autonomy to define the values of their deliveries. This permission and confidence allow couriers to set the price they consider fair, bearing in mind the dangers they face and the preservation of their main work tool. Factors such as sudden weather changes, lack of infrastructure in the neighborhoods, the level of danger in certain areas, maintenance of your motorcycle/car, the price of gasoline, among others.
Unlike other applications that pre-define a value for delivery, Justo considers that the couriers themselves need to analyze and define the value they consider consistent with the route that will be traced, from the initial departure point to the customer's home, also including the route back to Justo's distribution center.
