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Aiming at the Heavy Machinery Rental Market, Manserv Invests R$ 400 Million in Creating a New Company, Simak Rent, Which Launches with 1,300 Assets for Future Operations

Written by Ruth Rodrigues
Published on 17/03/2023 at 13:54
A nova companhia de locação de maquinário pesado tem expectativa de faturamento de R$ 250 milhões somente no primeiro ano de operação no mercado. O investimento da Manserv na Simak Rent reforça sua posição estratégica no segmento internacional.
Fonte: Pixabay
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The New Heavy Machinery Rental Company Expects Revenue of R$ 250 Million Only in the First Year of Operation in the Market. Manserv’s Investment in Simak Rent Strengthens Its Strategic Position in the International Segment.

The multinational industrial solutions company Manserv has a new expansion strategy in the global market. It announced the launch of Simak Rent, its new heavy machinery rental company, with an investment of R$ 400 million for its creation. The company is already born with 1,300 assets for future operations and an expectation of revenue of R$ 250 million only during the first year of activity.

New Company from Manserv, Simak Rent, Starts with Million-Dollar Investment to Expand the Multinational in the Heavy Machinery Rental Market

One of the leaders in the industrial solutions market worldwide, Manserv announced its new market strategy and launched Simak Rent, its new heavy machinery rental company in the global segment.

The investment for the company’s launch was over R$ 400 million, thus ensuring a strong presence in the market right from the start.

The company will begin its activities in the international market already with 1,300 assets, thus managing to remain firm even with fluctuations in demand for the equipment.

In addition, the company projects revenue of R$ 250 million in the first year of operation, a significant amount for a newcomer in the market.

The main focus of Simak Rent in the global scenario will be long-term contracts for heavy machinery rental for large projects.

Manserv achieved revenue of R$ 3.5 billion in 2022, now aiming to expand these numbers for the year 2023 with the new company.

The new heavy machinery rental company will mainly operate in contracts for the rental of trucks and equipment from the yellow line (focused on material handling and construction) and the green line (focused on agribusiness).

In its first phase of operation in the global market, the company will focus investments on light, heavy, and extra-heavy trucks and will continue with its expansion strategy afterwards.

The Company’s Strategy with Simak Rent is to Invest in Structured and Stable Projects in the Heavy Machinery Market

Simak Rent is projecting an annual revenue of R$ 250 million only in the first year of operation, with significant growth projections over the next years;

Anderson Antonio de Abreu, CEO of the new operation, says: “We started operations with 140 contracts in 65 clients.”

The goal of Manserv is that by the end of 2023, the company is registered on the stock exchange as a closed capital company and audited quarterly.

The new heavy machinery company will offer rental, maintenance, and support services for large projects in the global market.

“Our strategy is to focus on structured projects that bring predictability, stability, and lower total operating costs. We want to go beyond mere equipment rental,” asserts Abreu.

The main sectors of operation for the newcomer in the global market will be fertilizers, chemicals, petrochemicals, steelmaking, metallurgy, energy, and pulp and paper.

This way, Manserv secures a significant investment to put Simak Rent in the spotlight of the heavy machinery rental market in 2023.

Ruth Rodrigues

Formada em Ciências Biológicas pela Universidade do Estado do Rio Grande do Norte (UERN), atua como redatora e divulgadora científica.

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