Toyota Announced A New Direct Sales Campaign For The Hilux, Offering Significant Discounts For Companies And Rural Producers Who Purchase The Pickup Via CNPJ. The Discounts Reach R$ 54,730.20, Making The Hilux Even More Attractive In The Mid-Size Pickup Segment.
This strategy reinforces the competitiveness of the Hilux in the market, ensuring special conditions for those looking for a robust, reliable, and efficient vehicle for work. Check out all the details about this promotion and how to take advantage of the discounts below.
Toyota’s Direct Sales Campaign Offers Great Discounts
Toyota Brazil has been heavily investing in the market for direct sales to make the Hilux more accessible for entrepreneurs and rural producers. According to the site Mundo do Automóvel para PCD, the discounts vary according to the chosen version, with values that can exceed R$ 50,000.
The Chassis with manual transmission and STD Power Pack double cab automatic models are among those with the largest reductions. This initiative allows companies to acquire high-performance vehicles at more competitive prices, ideal for those needing a versatile and durable pickup.
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Toyota Hilux Models With Special Discounts

Below, check the complete list of Hilux versions and the discounts applied for CNPJ:
STD Chassi-Cabine 2.8 4×4 MT
- Public Price: R$ 237,600
- CNPJ Price: R$ 193,183.81
- Discount: R$ 44,416.19
STD Chassi-Cabine 2.8 4×4 AT
- Public Price: R$ 248,000
- CNPJ Price: R$ 201,711.81
- Discount: R$ 46,288.19
Hilux STD CS 2.8 4×4 MT
- Public Price: R$ 245,800
- CNPJ Price: R$ 199,907.80
- Discount: R$ 45,892.20
STD CS 2.8 4×4 AT
- Public Price: R$ 256,300
- CNPJ Price: R$ 208,517.80
- Discount: R$ 47,782.20
STD Power Pack CD 2.8 4×4 MT
- Public Price: R$ 261,500
- CNPJ Price: R$ 212,781.81
- Discount: R$ 48,718.19
STD Power Pack CD 2.8 4×4 AT
- Public Price: R$ 272,200
- CNPJ Price: R$ 221,555.81
- Discount: R$ 50,644.19
SR CD 2.8 4×4 AT
- Public Price: R$ 294,900
- CNPJ Price: R$ 240,169.80
- Discount: R$ 54,730.20
Engine And Performance Of The Toyota Hilux
The Toyota Hilux is known for its robustness and power, and the versions in this promotion maintain the high performance characteristic of the pickup. All configurations use the 2.8 turbo diesel engine, which has been updated to meet new emissions standards.
This engine delivers:
204 hp of power
42.8 kgfm of torque in the manual version
50.9 kgfm of torque in the automatic version
All versions come with 4×4 traction as standard, ensuring safety and efficiency in both urban and off-road terrains.
Why The Toyota Pickup Is An Excellent Option For Companies And Fleets?
The Hilux stands out among mid-size pickups for its reliability and durability, making it an excellent choice for those needing a robust vehicle for work. The main benefits for companies and fleet owners include:
Significant discounts via CNPJ, reducing operational costs.
Accessible maintenance and a wide network of Toyota dealerships.
Efficiency of the turbo diesel engine, ensuring fuel economy.
Robustness and durability to handle any type of terrain.

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