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Toyota Surprises The Market With Its New Launch: An SUV That Costs Less Than R$ 95 Thousand And Promises To Take Down Competitors Like Honda HR-V, Hyundai Creta, Jeep Renegade, And All Others

Written by Alisson Ficher
Published on 17/08/2024 at 01:48
Updated on 17/08/2024 at 01:50
A Toyota, em parceria com a Suzuki, acaba de lançar o Toyota Urban Cruiser Taisor, um SUV compacto que custa menos de R$ 95 mil. (Imagem/ Inteligência Artificial)
A Toyota, em parceria com a Suzuki, acaba de lançar o Toyota Urban Cruiser Taisor, um SUV compacto que custa menos de R$ 95 mil. (Imagem/ Inteligência Artificial)
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Imagine An SUV That Promises To Revolutionize The Global Market With An Irresistible Price. Now, Visualize This Vehicle Challenging Giants Like The Honda HR-V, Hyundai Creta, Jeep Renegade And All The Others.

Toyota, in partnership with Suzuki, has just launched the Toyota Urban Cruiser Taisor, a compact SUV that costs less than R$ 95 thousand.

This vehicle, originally developed for the Indian market, has just arrived in South Africa where it has been named Starlet Cross, and promises to be a more accessible and competitive option in a segment dominated by giants.

In South Africa, the vehicle will cost 299,900 rand, which is equivalent to R$ 92,604 in direct conversion. This partnership between Toyota and Suzuki, established in 2017, was a strategic move that allowed both brands to explore new possibilities in the compact vehicle market.

According to industry sources, Toyota brought its electrification technology, while Suzuki contributed its expertise in compact vehicles, resulting in models like the Suzuki Fronx and its variant, the Toyota Urban Cruiser Taisor.

Toyota Urban Cruiser Taisor, the Starlet Cross in South Africa. (Image: reproduction)
Toyota Urban Cruiser Taisor, the Starlet Cross in South Africa. (Image: reproduction)

Originally destined for the Indian market, where cars are taxed according to their size and engine, the Urban Cruiser Taisor was designed to meet the demand for compact and economical vehicles.

With 3.99 meters in length, it falls into the category that pays lower taxes, making it an affordable option for many consumers.

In India, this model offers two engine options: a 90 hp 1.2 naturally aspirated engine for the entry-level versions and a 100 hp 1.0 turbo mild-hybrid engine for the higher-end versions.

However, in South Africa, the Starlet Cross arrived with a 105 hp 1.5 naturally aspirated engine, similar to what powers the Yaris lineup in Brazil.

According to industry sources, the Starlet Cross has a modest list of equipment, reflecting its proposal to be a compact and economical SUV. Among the highlights are LED headlights and taillights, stability control, hill-start assist, two airbags, and a multimedia center with a 7-inch screen.

Toyota Urban Cruiser Taisor, the Starlet Cross in South Africa. (Image: reproduction)
Interior Of The Toyota Urban Cruiser Taisor, The Starlet Cross In South Africa. (Image: reproduction)

And In Brazil? Will We See The Starlet Cross?

Despite being an attractive option, especially considering its competitive price, Toyota has chosen to take another route for the Brazilian market. According to information, in the country, the brand will focus on producing the Toyota Yaris Cross in Sorocaba (SP), scheduled to start at the end of this year, with expected arrival at dealerships in 2025.

This model, which will be produced locally, is expected to meet the specific demands of the Brazilian market and promises to be a strong competitor to models like the Honda HR-V, Hyundai Creta, Jeep Renegade, and all the others.

Do You Want To See This New Toyota Model In Brazil, Or Do You Prefer Other Models, Or The Yaris Cross Itself? Leave Your Answer In The Comments.

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João
João
25/08/2024 12:50

Doce ilusão por esse preço… Kkkk

Márcio Mattos
Márcio Mattos
22/08/2024 16:54

Lá fora, até carrinho de rolimã é mais barato que no Brasil das mordomias de políticos; infelizmente.

Teresinha braga
Teresinha braga
22/08/2024 16:40

Eu quero um pra mim.Tenho um toyota 2020 yaris e gostaria de trocar por um mais novo.So falta o dinheiro.

Alisson Ficher

Jornalista formado desde 2017 e atuante na área desde 2015, com seis anos de experiência em revista impressa, passagens por canais de TV aberta e mais de 12 mil publicações online. Especialista em política, empregos, economia, cursos, entre outros temas e também editor do portal CPG. Registro profissional: 0087134/SP. Se você tiver alguma dúvida, quiser reportar um erro ou sugerir uma pauta sobre os temas tratados no site, entre em contato pelo e-mail: alisson.hficher@outlook.com. Não aceitamos currículos!

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