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“Sustainable Car” Program Alters Price Scenario and Expands Advantages for Those Looking for Cheaper New Cars in Brazil in 2025. Discounts Can Reach R$ 12 Thousand on Entry Models with 1.0 Flex Engine.
With the implementation of the federal “Sustainable Car” program, Brazilian consumers have gained access to significant discounts on the purchase of new vehicles.
The incentive, which came into effect in July 2025, provides a substantial reduction in the final price of cars that meet environmental, technical, and production criteria established by the Federal Government.
Among the main advantages, the full exemption from the Industrialized Products Tax (IPI) stands out, which can generate discounts of up to R$ 12 thousand, benefiting especially entry-level models equipped with 1.0 flex engines.
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The measure has boosted car sales, especially among consumers looking for cost-effectiveness combined with fuel economy and low environmental impact.
The “Sustainable Car” program stipulates that only vehicles meeting requirements such as flex fuel engines, energy efficiency, a maximum power of 115 horsepower (hp), structural performance, and recyclability receive the maximum IPI exemption.
Additionally, some manufacturers have launched their own promotional campaigns, further enhancing the advantages offered to buyers.
Criteria to Receive IPI Discount
The legislation of the “Sustainable Car” establishes a set of parameters for automobiles to receive the full IPI discount.
Among the main points is the requirement that the vehicle has a flex engine, with power equal to or less than 115 hp.
Cars powered only by gasoline or diesel, including hybrids with a main combustion engine, are excluded from the exemption and may be subject to higher rates.
The program also values models with better energy efficiency, meaning those that consume less fuel and emit fewer pollutants.
Vehicles that meet the consumption standards of the Brazilian Vehicle Labeling Program (PBEV), from the National Institute of Metrology, Quality and Technology (Inmetro), receive additional discounts on the rate.
Another criterion is the recyclability of components: the more recyclable the car parts are, the greater the discount.
Finally, models that incorporate mandatory safety items, such as airbags, ABS brakes, stability control, and impact resistance, may also receive a reduction in the IPI rate.
Cars with IPI Discount: Polo, HB20, and Argo
Based on the criteria defined by the Federal Government, some manufacturers have stood out by offering considerable discounts on their entry models.
According to a survey conducted until July 2025, the Volkswagen Polo Track 1.0 MT, Hyundai HB20 Comfort 1.0 MT, and Fiat Argo Drive 1.0 MT are among the most advantageous options for those looking to purchase a new car at a lower price.
Volkswagen Polo Track 1.0 MT: Highlight in Economy and Safety
The Volkswagen Polo Track 1.0 MT is one of the biggest beneficiaries of the “Sustainable Car” program.
The model, previously priced at R$ 95,790, is now being sold for R$ 84,445, the result of an aggressive discount policy that combines the benefit of the zero IPI with the manufacturer’s own campaigns.
The total discount reaches R$ 11,345, making the compact hatch one of the best alternatives in the segment for those seeking price, safety, and efficiency.
Among the standard features, the Polo Track includes front and side airbags, Media Plus II radio, air conditioning, power steering, power windows and locks, multifunction steering wheel, and height-adjustable driver’s seat.
The VW Play multimedia center, with a 10.25-inch screen, is offered as an option.
The hatch measures 4.07 meters in length, 1.75 m in width, 1.47 m in height, and has a wheelbase of 2.56 m, in addition to a trunk capacity of 300 liters.
The 1.0 MPI flex engine delivers up to 84 hp and torque of 10.3 kgfm, always paired with a five-speed manual transmission.
In Inmetro tests, the Polo Track recorded average consumption of 9.7 km/l in the city and 16.6 km/l on the highway with gasoline.
The acceleration from 0 to 100 km/h occurs in 15.9 seconds, highlighting a profile aimed at economy rather than sporty performance.
Hyundai HB20 Comfort 1.0 MT: Technology and Safety as Standard
The Hyundai HB20 Comfort 1.0 MT is among the leaders in cost-effectiveness after IPI discounts.
The price of the entry-level version has dropped to R$ 83,990, representing a discount of R$ 11,980 compared to the previous table.
This discount places the HB20 among the most competitive options in the market in 2025 for consumers who value onboard technology and safety equipment.
The list of standard features is extensive:
- Power steering
- Key type keychain
- Automatic headlight activation
- Eight-inch multimedia center
- Front power windows with one-touch function
- Six airbags (front, side, and curtain)
- Traction and stability controls
- Air conditioning
- Cruise control
- 15-inch wheels with hubcaps
- Tire pressure monitoring
- Hill start assist
The HB20 is equipped with the 1.0 Kappa flex engine, a three-cylinder that delivers up to 80 hp and torque of 10.3 kgfm, always paired with a five-speed manual transmission.
According to Inmetro, fuel consumption is 9.9 km/l in the city and 10.7 km/l on the highway with ethanol, while with gasoline it reaches averages of 13.3 km/l and 15.4 km/l, respectively.
Fiat Argo Drive 1.0 MT: Space and Versatility
In the case of Fiat, the Argo Drive 1.0 MT has been directly benefited by IPI discounts.
The price, previously R$ 94,990, has dropped to R$ 86,990, ensuring a discount of R$ 8 thousand.
Even with the reduction, the compact hatch remains one of the best options for those looking for a spacious, modern vehicle with essential equipment.
The Drive version offers:
- Seven-inch multimedia center compatible with Apple CarPlay and Android Auto
- Power steering
- Air conditioning
- Front power windows
- Front airbags
- Stability and traction controls
- 15-inch wheels with hubcaps
- Tire pressure monitoring
- Hill start assist
The Argo uses the 1.0 Firefly engine, developed by the Stellantis group, with a maximum power of 75 hp and torque of 10.7 kgfm (when fueled with ethanol), paired with a five-speed manual transmission.
In terms of consumption, Inmetro indicates averages of 9.4 km/l in the city and 10.4 km/l on the highway with ethanol.
The numbers rise to 13.6 km/l and 14.5 km/l, respectively, with gasoline.
Comparison of the Best Cars with IPI Discount
When evaluating the three best cars to purchase with an IPI discount, it is clear that each model caters to different consumer profiles.
The Volkswagen Polo Track stands out for its safety and robustness.
The Hyundai HB20 Comfort attracts attention for its technological package.
The Fiat Argo Drive offers good interior space and versatility for daily use.
All are equipped with economical engines, manual transmission, and have similar prices after the reductions provided by the “Sustainable Car” program.
When making a choice, consumers should consider factors such as usage profile, space needs, connectivity, and preference for standard equipment.
With the continuation of IPI discounts throughout 2025, the opportunity to acquire a new vehicle at a reduced price and favorable payment conditions has never been so accessible.
Which of these models would be the best choice for you to take advantage of the IPI discount and secure a new car in 2025?
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