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Volkswagen Shakes Up The Market With Its New Sedan Positioned As A Strong Competitor To The Honda City, Hyundai Verna, And Other Renowned Models.
Volkswagen is consolidating its presence in the automotive market with the launch of an impressive sedan aimed at making a significant impact on the competition, notably in the segment occupied by Hyundai and Honda. The new model, named Virtus 2023, will arrive on the market with a price of approximately R$ 70,000. The vehicle was officially presented about two months ago and is already available in India, standing out as a notable addition to Volkswagen’s product line.
New Volkswagen Sedan Delivers Up To 150 Horsepower
This new model, now produced locally, aims to conquer one of the country’s most competitive segments, according to data released by Motor 1. Volkswagen’s recent sedan directly competes with renowned models such as the Honda City, Hyundai Verna, Skoda Slavia, and Suzuki Ciaz, taking the place of the former Vento.
According to the source, the Virtus 2023 offers five version options: Variant, Highline, Comfortline, Topline, and GT. As for prices, they range from 1,121,000 to 1,791,000 rupees, equivalent to about R$ 70,300 to R$ 112,400, respectively, in direct conversion.
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Under the hood, the more advanced versions of the new Volkswagen sedan, such as the GT, feature a 1.5 TSI engine with 150 horsepower and 25.5 kgfm, coupled with a seven-speed dual-clutch automated transmission.
For the more affordable configurations, a 1.0 turbo engine with 115 horsepower and 17.8 kgfm is available, which can be paired with either a manual or a six-speed automatic transmission.
Equipment options are generous, including an entertainment system with a 10-inch touchscreen, an 8-inch instrument panel, wireless smartphone charging, a sunroof, ventilated seats, a cooled glove compartment, and headlights with automatic wipers.
Discover The Design Of The New Virtus 2023
The new Volkswagen sedan debuts with a more polished redesign, with changes that are enough to differentiate it from the previous model, especially in its front fascia.
The model features new full-LED headlights with LED daytime running lights in all versions, which seemingly borrowed from the Nivus, in addition to a new front grille with two chrome strips, one at the top and another at the bottom. The hood is also new, featuring a profile taller than its predecessor and a straighter design.
The front bumper is also new, bringing a larger air intake in the center with a fully black finish, which gains outlines in glossy black and chrome strips in the more expensive versions. There are also fog lights at the ends positioned vertically, another heritage of the Nivus that fits well on the new Volkswagen sedan. The wheels have been redesigned, with the Highline version receiving a set of 17-inch wheels with a diamond finish.
Volkswagen Also Focuses On The Electric Car Market
In addition to the new Volkswagen sedan, the automotive giant also has ambitious plans to launch an electric car in the U.S., with an estimated price of US$ 35,000.
This launch is expected to happen within three to four years. Reinhard Fischer, Senior Vice President and Head of Strategy for Volkswagen Group of America, emphasizes that Volkswagen is not scaling back its efforts in the electric vehicle segment in the American market.
The locations considered for manufacturing the vehicle include the company’s plants in Chattanooga, Tennessee, and Puebla, Mexico. Notably, the Chattanooga plant is already home to the ID.4, an electric SUV from the brand available in eight different versions, with prices starting at US$ 38,995, equivalent to R$ 192,000 in direct conversion.
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