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Volkswagen Nivus Highline Outfit 2025 is more expensive than a mid-size SUV!

Written by Bruno Teles
Published 13/02/2025 às 08:32
Volkswagen Nivus Highline Outfit 2025 is more expensive than a mid-size SUV! Is it worth it or has it become a trap?
The Nivus has become more technological and up-to-date. But it has gone up a lot in price.

The price of the Volkswagen Nivus Highline Outfit 2025 exceeds R$ 170 thousand, sales fall 16% and more powerful competitors threaten its position! Is it still worth it or has it become a purchasing mistake?

The 2025 Volkswagen Nivus Highline Outfit has been updated, with a new look, more technology and that complete package. But there is one detail that no one expected (or rather, everyone feared): the absurd price.

We're talking about more than R$170.000 for a compact SUV. And we're not the only ones who find this strange: sales have plummeted 16% compared to last year. The question that everyone wants to ask is: It's worth paying for all this Or has the Nivus already become a market failure?

Let's analyze whether this car is worth your money or if there is a better option out there.

What has changed in the Volkswagen Nivus Highline Outfit 2025?

Now comes the part that might shock you even more: if the Highline Outfit already costs R$170, how much will the Nivus GTS cost? The sports version has not yet been released, but following Volkswagen's logic, it could easily cost more than R$200.000. So, who is going to pay so much for a Nivus when there are mid-size turbo SUVs for the same price?
If the Highline Outfit already costs R$170, how much will the Nivus GTS cost? The sports version has not yet been released, but following Volkswagen's logic, it could easily exceed R$200.000. So, who is going to pay so much for a Nivus when there are mid-size turbo SUVs for the same price?

The Volkswagen Nivus went through that basic mid-life facelift, and Volks tried to make it more sophisticated. Some changes attract attention:

Renewed front, following the line of the ID electric cars.

Full-LED headlights, but no projectors.

Darkened 17″ wheels, giving a sportier look.

IQ.Drive package, which now includes lane keeping assistance and emergency braking.

Updated interior, but still no power seats.

The price went up and sales went down: no one wants to pay that much?

Reality has hit hard: the Nivus is no longer selling as well as it used to. In January 2023, 3.500 units were registered. Now, in January 2025, the number has dropped to 2.915 units. A drop of 16%, even with the market growing 4% in the same period.

Guess what changed? Yes, the price.

The 2025 Volkswagen Nivus Highline Outfit starts at R$160.000, but with all the optional extras it easily hits R$170.000. And then comes the question: who is going to pay all that for a compact SUV when they can get a larger and more powerful model for the same price?

Is the Volkswagen Nivus Highline Outfit 2025 worth it?

The Nivus' strong point is its technology. The new VW Play Connect multimedia center comes with an integrated internet chip and allows you to control several functions via your cell phone. The assistance package has also evolved, now with lane centering and emergency braking.

This is where the problem begins. The rear space is tight, so if you plan on carrying adults in the back seat, they might not be very happy. The 415-liter trunk is one of the best in the category, but is it worth the sacrifice in interior space?

Performance and consumption

Volkswagen's 1.0 TSI 128 hp engine pushes the car well, but it's no rocket. Its fuel consumption with ethanol isn't very exciting either:

  • City: 7,7 km/l
  • Road: 11,3 km/l

It's good enough, but for that price, a more powerful engine would be nice.

More interesting alternatives for the same price

If you have R$170.000 to spend, there are better options on the market. Want to see?

  • Fiat Fastback Abarth (R$ 171.990): 185 hp, faster, more fun.
  • Honda ZR-V (R$ 177.000 on sale): mid-size SUV, more spacious, more comfortable.
  • Toyota Corolla Cross XR (R$ 170.000): Toyota reliability and superior space.

The Volkswagen Nivus delivers a lot of technology, but does it make sense to pay that price for it when there are mid-size SUVs out there costing the same?

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Bruno Teles

I talk about technology, innovation, oil and gas. I provide daily updates on opportunities in the Brazilian market. I have published over 5.000 articles on the websites CPG, Naval Porto Estaleiro, Mineração Brasil and Obras Construção Civil. Any suggestions for topics? Send them to brunotelesredator@gmail.com

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