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With the lowest unemployment rate and the best safety indices in the country, Santa Catarina has consolidated itself as the preferred destination for Brazilians seeking more quality of life and opportunities.
Santa Catarina has become one of the main destinations for Brazilians looking for a new place to live. The phenomenon is driven by a rare combination of high quality of life, exemplary public safety, and a dynamic and diversified economy, making the decision to live in Santa Catarina an increasingly common choice.
According to data from the latest IBGE Census, released by portals such as NSC Total, the state is one of the fastest-growing in population in the country, with a positive migratory balance. The analysis of socioeconomic indicators reveals the pillars that support this strong attraction.
The Pillars of Attraction: Quality of Life, Safety, and Opportunities
The decision to move to Santa Catarina is usually motivated by a set of factors that, combined, offer a life perspective superior to that found in many other regions of Brazil. Analyzing these pillars with concrete data reveals why there is a growing interest in the state.
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1. Quality of Life at the Top of the National Ranking
The Human Development Index (HDI), which measures the quality of education, health, and income, is one of the main attractions. With an index of 0.812, Santa Catarina has the second best HDI in Brazil, trailing only the Federal District, according to the Atlas of Human Development.
Cities like Florianópolis and Balneário Camboriú frequently top the rankings for the best HDI among all Brazilian municipalities, reinforcing the perception of high quality of life.
2. The Safest State in the Country
The feeling of safety is a decisive factor for many families who decide to live in Santa Catarina. The numbers confirm this perception.
According to the Brazilian Yearbook of Public Safety 2024, the state recorded the lowest rate of Intentional Violent Deaths (MVI) in the country, with 8.6 deaths per 100,000 inhabitants. This figure is drastically lower than the national average and positions Santa Catarina as a benchmark in safety.
3. Strong Economy and the Lowest Unemployment Rate in Brazil
The economic robustness of Santa Catarina translates into job opportunities across various sectors. The state closed the first quarter of 2025 with the lowest unemployment rate in Brazil, only 3.2%, according to the Continuous National Household Sample Survey (PNAD) of IBGE. In practice, this is a situation of full employment.
The economy does not depend on a single sector. There are strong industrial hubs in the north (Joinville), technology in Florianópolis, textile industry in the Itajaí Valley (Blumenau), port logistics in Itajaí, and a powerful agribusiness in the west.
4. Diversity of Landscapes and Lifestyles
Another major attraction for those considering living in Santa Catarina is the variety of lifestyle options.
Coast: with famous beaches ranging from the hustle and luxury of Balneário Camboriú and Florianópolis to preserved natural retreats like Bombinhas and Guarda do Embaú.
Highlands: the Catarinense Highlands, in the São Joaquim and Urupema regions, offer unique landscapes, winter tourism with the possibility of snow, and high-altitude wine production.
European Valley: cities like Blumenau and Pomerode maintain a strong German culture in architecture, cuisine, and famous festivals like Oktoberfest.
The Cities of Santa Catarina on the Radar of New Residents
The influx of new residents is not concentrated in a single area but spreads across hubs with different vocations, making the decision to live in Santa Catarina even easier.
- Florianópolis and Surrounding Area: Attracts due to its technological hub, known as the “Silicon Island,” and high quality of life.
- Balneário Camboriú and Itapema: Focus on the luxury real estate market and tourism.
- Joinville and Northern Region: The largest industrial hub in the state, with strong demand for labor.
- Itajaí Valley (Blumenau, Itajaí): Highlight in the textile industry and port activity.
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