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Five Mid-Size Pickups Offer High Performance, Load Capacity, and Technology, But Still Fall Behind the Toyota Hilux in Sales. See the Technical Data and Differentials of Each Model in the Current Brazilian Market.
Even with the consolidated leadership of the Toyota Hilux in the Brazilian market, five other mid-size pickup models feature relevant technical characteristics, with power of up to 437 hp, towing capacity of 5,250 kg, and payload exceeding 1.4 tons.
According to data from Fenabrave and the manufacturers themselves, these pickups maintain competitive performance, even though they do not reach the same sales volumes as the Japanese rival.
Nissan Frontier: 2.3 Bi-Turbo Engine and 4×4 Drive Across the Line
According to information from Nissan, the Frontier continues with the 2.3 bi-turbo diesel engine producing 190 hp and 45.9 kgfm, paired with a seven-speed automatic transmission and 4×4 drive.
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Fiat launches the new 2027 Toro hybrid with 48V, 176 hp, an electric motor of 15.5 hp, a 0.85 kWh battery, up to 7% fuel savings, 8% fewer emissions, and possible exemption from IPVA.
The model measures 5.26 m in length and has a 3.15 m wheelbase.
The bed capacity is 1,054 liters, with a payload close to 1 ton, according to the technical specifications.
The maximum towing capacity is 2,750 kg with brake and 750 kg without brake.
The average fuel consumption reported by Inmetro is 9.3 km/l in the city and 11 km/l on the highway.
Nissan emphasizes that all versions feature a multi-link suspension system and coil springs, aimed at improving comfort without compromising robustness.
JAC Hunter: High Towing Capacity and Up to 1.4 Tons of Payload
Among the mid-size pickups with the smallest market share, the JAC Hunter stands out for its specifications.
The model uses a 2.0 turbo diesel engine producing 191 hp and 46.9 kgfm of torque, an eight-speed automatic transmission, and all-wheel drive.
The pickup measures 5.33 m in length, with a 3.11 m wheelbase and a payload that can reach 1,460 kg, depending on the configuration.
According to data released by the manufacturer, the model can tow up to 5,250 kg with brake and 4,200 kg without brake, one of the highest capacities among the mid-size pickups sold in the country.
The average fuel consumption reported is 9 km/l in urban cycle and 10.2 km/l in highway driving.
The Hunter comes equipped with a digital dashboard, multimedia center, and sunroof, and also offers an eight-year warranty, according to the manufacturer.
Fiat Titano: Focus on Work with 2.2 Turbo Diesel Engine
The Fiat Titano, recently launched in the mid-size pickup segment, uses a 2.2 turbo diesel engine producing 200 hp and has either a six-speed manual transmission or an eight-speed automatic transmission.
The vehicle measures 5.33 m in length and 3.18 m wheelbase, with a bed of 1,109 liters and a payload of 1,020 kg.
The maximum towing capacity with brake is 3,500 kg, according to official data from the manufacturer.
The average fuel consumption reported by Inmetro is 9.9 km/l in the city and 10.8 km/l on the highway for the automatic versions.
The Titano includes 4×4 drive, power steering, and air conditioning starting from the base versions.
Industry specialists believe that Fiat aims to expand its presence among consumers who use the vehicle for light cargo transport and mixed use with this model.
Volkswagen Amarok: V6 Turbo Diesel Engine and All-Wheel Drive
The Volkswagen Amarok stands out with its 3.0 V6 turbo diesel engine producing 258 hp and 59.1 kgfm, available across the line.
All versions come with an eight-speed automatic transmission and 4Motion all-wheel drive.
According to technical data, the Amarok measures 5.35 m in length and 3.09 m wheelbase, with a bed of 1,280 liters and payload of 1,104 kg.
The towing capacity is 2,705 kg with brake and 750 kg without brake.
According to Inmetro, the fuel consumption is 8.7 km/l in the city and 9.3 km/l on the highway.
Industry sources suggest that the new generation of the model should be presented in the coming months, which may update the technology and engine package.
BYD Shark GS: Plug-In Hybrid with 437 Hp and All-Wheel Drive
The BYD Shark GS is currently the only plug-in hybrid pickup among the mid-size models sold in Brazil.
The mechanical system combines a 1.5 turbo gasoline engine and two electric motors, totaling 437 hp and 65 kgfm, with all-wheel drive.
The model measures 5.45 m in length, 3.26 m wheelbase, and has a bed of 1,200 liters and payload of 790 kg.
The towing capacity is 2,500 kg with brake.
The Blade battery, with 29.6 kWh, provides 57 km of electric range, according to Inmetro certification.
The combined consumption varies according to the use of electric mode and charging frequency.
In terms of technology, the Shark features a multimedia center, lane-keeping assistant, blind spot alert, and Isofix system.
According to industry analysts, the pickup represents one of BYD’s main bets for the electrified medium utility segment.
Mid-Size Pickup Market in Brazil
According to data from Fenabrave, the Toyota Hilux continues to lead sales in the category, but competitors like Amarok, Frontier, and Titano have recorded gradual recoveries throughout 2025.
Automotive market experts assert that, although confidence in the Hilux weighs on purchasing decisions, other models may offer better cost-effectiveness in power, payload, and technology.
With so many options in different price ranges, the central question remains: which of these mid-size pickups offers the most suitable combination for the intended use—work, leisure, or both?
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