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Amazon, led by billionaire Jeff Bezos, announces an investment of more than US$4 billion in artificial intelligence to compete directly with OpenAI's ChatGPT.
The Billionaire's Amazon Jeff Bezos, announced last Friday a new investment of US$ 4 billion in Anthropic, a startup of IA founded by former executives of OpenAI, owner of ChatGPT. With this addition, the total invested by the e-commerce giant in the company reaches US$ 8 billion.
Despite the significant investment, Jeff Bezos' Amazon remains a minority investor in Anthropic, as reported by the San Francisco-based startup.
The partnership between the two companies intensifies with the inclusion of Amazon Web Services (AWS) as Anthropic’s primary training and cloud partner. This move strengthens Anthropic, known for developing Claude, a chatbot that competes directly with Chat GPT from OpenAI and Google's Gemini.
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The race for leadership in the generative artificial intelligence market is fiercer than ever, with forecasts suggesting the industry could reach $1 trillion in revenue over the next decade.
Innovative Technologies and Exclusivity for AWS Customers
As part of the agreement, Anthropic will use AWS’s Trainium and Inferentia chips to train and deploy its most advanced AI models. Additionally, AWS customers will have exclusive, early access to a new feature in Claude that will allow companies to customize the AI model with their own data, tailoring it to the specific needs of their business.
Exclusivity for AWS customers represents a significant competitive advantage, offering companies the possibility of obtaining more accurate results aligned with their objectives.
Jeff Bezos' Amazon Investment History
The financial relationship between Amazon and anthropic The partnership began in September 2023 with an initial investment of $1,25 billion. Just six months later, Amazon added $2,75 billion to the partnership, marking the largest external investment in its three-decade history. Despite the large amounts involved, Amazon does not have a seat on Anthropic’s board, which highlights the startup’s independence in its strategic decisions.
The billion-dollar investment reinforces Amazon's strategy of supporting promising startups while developing its own artificial intelligence technologies. In addition to Anthropic, other companies in the sector, such as Google, Microsoft and Meta, have also increased their investments in generative AI, recognizing its transformative potential in several industries.
New Features that Mimic Human Actions
Amazon’s investment comes at a time of accelerated innovation at Anthropic. In October, the startup unveiled a groundbreaking feature in its latest AI models. The technology allows AI agents to use computers in a human-like manner, performing complex tasks such as navigating websites, filling out forms and operating software.
Jared Kaplan, Chief Scientific Officer of anthropic, highlighted the system's ability to perform tasks that can involve dozens or even hundreds of steps. Companies such as Asana, Canva and Notion have already tested the technology, which has been in development since early 2024. Amazon has had early access to these features, taking advantage of the partnership to explore practical applications before its commercial launch.
Anthropic Growth and Expansion
In recent months, Anthropic has launched a series of products to solidify its position in the market. In September, it introduced Claude Enterprise, a solution aimed at companies looking to integrate AI at scale. In June, it debuted Claude 3.5 Sonnet, considered its most powerful model to date. In May, it launched an affordable plan for small businesses, which significantly expanded its reach.
Interest from other major companies in Anthropic’s growth is also evident. In 2022, Google committed to investing $2 billion in the startup, in addition to acquiring a 10% stake in the company. The deal also included a significant cloud contract between the two parties, further strengthening Anthropic’s position in the competitive AI space.
ChatGPT still in the lead?
The race for leadership in generative artificial intelligence reflects the growing impact of this technology on the business world. Companies like Amazon, Microsoft and Google are investing billions to ensure their solutions stay ahead of the curve in a market that promises to transform entire industries.
With its latest investment, Amazon reinforces its commitment to remaining relevant in this ever-evolving landscape. partnership with Anthropic not only expands its capabilities in artificial intelligence, but also demonstrates how strategic collaborations can accelerate innovations that benefit businesses and consumers.
