Carrefour Launches National Promotion With All Brands and Raffles R$ 5,000 Every Month for Those Who Pay With PIX or Card

Written by Fabio Lucas Carvalho

Published on 20/12/2025 at 20:50

Grupo Carrefour Brasil lança promoção nacional que sorteia R$ 5 mil por mês para clientes que pagam compras com PIX ou cartões próprios.

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Prize Payment Promotion Becomes Valid Throughout Brazil Starting December 15, Integrates Carrefour, Atacadão, and Sam’s Club, Covers Physical and Digital Stores, and Guarantees Monthly Draws of R$ 5,000 for Purchases Paid via PIX or Company Cards, with No Minimum Amount

The Carrefour Brazil Group launched the Prize Payment promotion, valid from December 15, 2025, throughout the country, with monthly draws of R$ 5,000 for purchases paid via PIX or company cards, covering physical stores, digital channels, and services.

National Promotion Integrates Brands and Channels of the Ecosystem

The initiative brings together Carrefour in hyper, neighborhood, and proximity formats, Atacadão, Sam’s Club, e-commerce, gas stations, and pharmacies, creating a unique mechanics to stimulate digital payments and strengthen consumer relations on a national scale.

Customers who make purchases at any physical or digital channel of the participating networks, paying via PIX or Carrefour, Atacadão, or Sam’s Club credit cards, will enter monthly draws for R$ 5,000, exempt from income tax.

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Mechanics Ensure Broad Participation and Digital Registration

For each eligible purchase, regardless of the amount, the consumer receives a lucky number, provided they are registered in the promotion and register receipts or invoices on the website www.pagamentopremiado.com.br, according to the defined operational rules.

The monthly draws will be conducted based on the results of the Federal Lottery, a criterion adopted to ensure transparency, standardization, and broad national participation, without differentiation by channel, store format, or amount spent on purchases.

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Strategy Reinforces Integration Among Brands

According to Felipe Gomes, CEO of Banco Carrefour, the initiative symbolizes the advancement of a new strategic cycle, focused on integration among brands, operational simplicity, and enhancement of consumer experience across multiple formats.

He states that Brazilian consumers shop at different types of stores throughout the month, and the group encompasses wholesale, hypermarkets, neighborhood stores, clubs, fueling stations, and digital channels within a single integrated ecosystem.

The promotion, Gomes asserts, emerges from this transversal approach, rewarding customers who choose to shop at any channel, without imposing barriers of format or platform, reinforcing the unified value proposition of the Carrefour Brazil Group.

Incentive to Proprietary Cards Expands Advantages

The CEO highlights that encouraging the use of cards managed by Banco Carrefour aligns with the strategic role of the financial institution in retail, regarded as a significant competitive differentiation in today’s Brazilian market.

According to Gomes, being the only retailer in the country with its own financial institution allows for extended payment plans, personalized offers, additional limits for purchases in stores, and benefits tailored to the profile of each registered customer.

Using Carrefour, Atacadão, or Sam’s Club cards, the executive explains, enhances the advantages of the consumption relationship and strengthens the integration among retail, financial services, and loyalty, creating recurring perceived benefits.

Simplification and Recurring Benefits for the Consumer

The mechanics of the promotion also resonate with the simplification movement led by the company, offering continuous chances to win for each registered purchase, without requiring minimum amounts or complex rules.

“The idea is for the customer to perceive continuous value in their relationship with the Carrefour Brazil Group. With each purchase, they have a new chance to win,” Gomes states, highlighting the monthly renewal of the offered benefit.

In concluding the initiative, the company emphasizes that the promotion is valid throughout the national territory, encompasses physical and digital channels, and integrates historically distinct brands, consolidating a unified model of incentive for digital payment and loyalty.

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José Herminio Della Volpe

#213349

22/12/2025 17:51

Muito bom. Estava faltando o Carrefour em premiação

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Carrefour Launches National Promotion With All Brands and Raffles R$ 5,000 Every Month for Those Who Pay With PIX or Card

Prize Payment Promotion Becomes Valid Throughout Brazil Starting December 15, Integrates Carrefour, Atacadão, and Sam’s Club, Covers Physical and Digital Stores, and Guarantees Monthly Draws of R$ 5,000 for Purchases Paid via PIX or Company Cards, with No Minimum Amount

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Strategy Reinforces Integration Among Brands

Incentive to Proprietary Cards Expands Advantages

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Carrefour Launches National Promotion With All Brands and Raffles R$ 5,000 Every Month for Those Who Pay With PIX or Card

Prize Payment Promotion Becomes Valid Throughout Brazil Starting December 15, Integrates Carrefour, Atacadão, and Sam’s Club, Covers Physical and Digital Stores, and Guarantees Monthly Draws of R$ 5,000 for Purchases Paid via PIX or Company Cards, with No Minimum Amount

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