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Ford Fiesta resurrects after 4 decades and 18 million sales to displace rivals

Written by Valdemar Medeiros
Published 02/03/2024 às 09:33
Ford Fiesta resurrects after 4 decades and 18 million sales to the delight of drivers
Photo: DAll-e

New Ford Fiesta is about to leave the drawing board and hit the streets. A new small Ford car could emerge after a partnership with Volkswagen, check out the details!

Without a doubt, Ford is one of the largest manufacturers present in the automotive market current. Therefore, the company announced the triumphant return of a classic model. With the right to return after 4 decades and 1,8 million sales, the public will see the return of a new Ford Fiesta that leaves many drivers excited, check out the details of this new iconic car.

New Ford Fiesta will be produced in partnership with Volkswagen

According to the data that was released, a electric version of the new Ford Fiestmay be about to hit the market. According to Ford Europe's head of automobiles, Martin Sander, the company may consider a cooperation with Volkswagen for a new ultra-compact Ford car based on the new ID.2all.

According to Martin Sander, head of automobiles at Ford Europe, Automotive News Europe, the brand has a very constructive and positive cooperation with Volkswagen and is possibly exploring opportunities to take this to another level. Nothing has been decided yet, but the arrival of a new Ford car cannot be ruled out.

Rumors also confirm that, despite great expectations, nothing has been decided yet, but given the good relationship between the manufacturers in Europe, opportunities may arise and will not be discarded. Thus, at the time, it was also explained that smaller vehicles do not offer the margins that the automaker hopes to achieve abroad in its electrified renaissance.

According to the executive, smaller vehicles have a lower margin. There is no Volkswagen Group scale or stellantis in Europe and small vehicles like the Ford Fiesta are not the heart of the Ford Motor Company.

Ford invests US$2 billion in its factory

The subject of a new Ford car came up after the brand ended production of its compact car at the factory in Cologne, Germany, a few years ago. The complex received an investment of US$2 billion to convert it into a production hub for electric vehicles based on VW's MEB platform for Europe.

The first EV to be manufactured there will be the new Ford car called the electric Explorer, which will arrive later this year. According to the Ford CEO Jim Farley, the brand is now working on the development of more compact entry-level electric cars, specifically focusing on competition with Chinese brands, such as BYD and Tesla.

However, apart from the new Ford Fiesta, no details were mentioned about the American brand's possible entry-level electric cars. Among the possible solutions are the expansion of the partnership with Volkswagen or even a partnership with an automaker in China. In February, the brand also revealed that it was working on the confidential development of a cheap electric car platform, after two years of work. 

History of the Ford Fiesta in Brazil

For those who don't know, Ford recently pulled its last combustion engine-powered Ford Fiesta off its European assembly lines.

The model, not only in Brazil, but also throughout the world, has always been seen as a true icon. According to media data, its launch was around 40 years ago, with the last Fiesta unit being produced on July 7th of last year. 

With 47 years in production, the Ford Fiesta has sold more than 18 million units around the world. The history of the brand's iconic compact compact officially comes to an end, however, now there is a great chance that it will return as a new battery-powered Ford car.

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Valdemar Medeiros

Journalist in training, specialist in creating content with a focus on SEO actions. Writes about the Automotive Industry, Renewable Energy and Science and Technology

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