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Havan Expands Its Presence in Curitiba, Strengthens Retail, and Shows the Weight of the Path Opened by Luciano Hang in Brusque.
Havan has resumed expanding its operations in the capital of Paraná with the inauguration of its eighth unit in Curitiba, a move that reinforces the strength of the network in the region and consolidates a growth trajectory initiated decades ago in Brusque. Today, in addition to the eight stores in the capital, the company has six other units in the metropolitan region, totaling 14 operations in Greater Curitiba.
The new step by Havan represents more than just the opening of a new address. The inauguration marks the consolidation of an expansion built over the years, from the first branch outside Santa Catarina to the formation of one of the most important markets for the network in the country.
From a Small Store in Brusque to the Growth of Havan
The story of Havan began in Brusque when Luciano Hang decided to leave his job as a salesperson to chase his dream of having his own business.
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Together with a partner, he opened a small store that initially operated in a space of 45 square meters, with just one employee and a focus on selling fabrics.
Over time, Havan increased its scale. The first move to a larger space took place a few years later, and the evolution of the business took shape until the inauguration of the store with a facade inspired by the White House in Brusque.
This moment helped give identity to the brand and transformed the unit into something more than just a sales point.
Havan Chose Curitiba as Its First Major Leap Outside Santa Catarina
The opening of Havan in Curitiba took place on October 21, 1995, when the network inaugurated its first branch outside Brusque and Santa Catarina.
The unit was located on Avenida Marechal Floriano Peixoto, in the Boqueirão neighborhood, and marked the beginning of a new expansion phase.
At that moment, Havan initiated a stronger relationship with the Paraná market. Curitiba became a strategic ground for the network’s growth, paving the way for new units and an increasingly solid presence in the capital.
Expansion of Havan in the Capital Gained Strength in the Following Years
After the first store, Havan advanced with new openings in Curitiba. The Boqueirão unit was eventually replaced by the Barigui store, opened in 1997, with a new layout. According to the base material, this inauguration was a turning point for the network’s presence in the city.
Subsequently, Havan also consolidated the unit in the Parolim neighborhood, inaugurated in 2000 and regarded as the largest store in the network in the city to this day.
Additionally, it remains the only unit in Curitiba with the Statue of Liberty. These landmarks helped build the network’s image among the Curitiba public.
New Unit Reinforces Havan’s Presence in Curitiba
The new Havan store was established on João Bettega Street, in the Cidade Industrial neighborhood, one of the most populous areas of the capital of Paraná. The opening of the eighth unit in Curitiba symbolizes a new high point in this local trajectory.
More than just expanding physical presence, Havan seeks to meet new demands from an increasingly discerning audience.
The material highlights that the new operation is modern, robust, and prepared to keep pace with the network’s growth in the city.
This is not just another store, but a movement that reinforces the relevance of Curitiba for the company.
Greater Curitiba Has Become One of the Strongest Regions of the Network
The story of Havan in the capital isn’t limited to the municipality. In addition to the eight stores in Curitiba, the company has six other units in the metropolitan region, totaling 14 operations throughout Greater Curitiba.
This number shows how Havan has transformed the region into one of its most relevant areas. From a single branch opened in the 1990s, the network has built a much broader and consolidated presence.
Today, Curitiba stands out as the city with the largest number of company stores, according to the material provided.
Havan Consolidates a Trajectory of Vision and Regional Growth
The expansion of Havan in Curitiba and the metropolitan area reflects a long-term trajectory marked by gradual growth, scale change, and brand strengthening.
The journey began with a small store in Brusque and has reached a large retail presence in the region.
By inaugurating the eighth unit in the capital, Havan reinforces this journey and shows that the bets made decades ago continue to yield significant outcomes.
The network has transformed a local operation into an expressive presence in Greater Curitiba, with commercial and symbolic weight within the company’s own history.
Do you think Havan still has room to open more stores in Greater Curitiba?
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